As stat above, marketing and sales alignment is about rucing friction for customers and that means meeting with both departments, determining content and goals together, and defining a combin Inbound strategy.
The biggest mistake
Companies make is thinking that marketing and sales are independent. In fact, according to HubSpot, companies that practice good marketing and sales practices have generat 208% more revenue from marketing efforts. Simply put, sales nes to be involv with what marketing is doing, and marketing nes to understand sales pitches, problems, and KPIs.
Ne more proof that these two teams should work together? Here are the 5 most compelling statistics on the topic:
The mismatch between sales and marketing costs in B2B companies results in 10% or more lost revenue annually (HubSpot)
71% of buyers do their own research and communicate with sales lawyer database agents by phone or chat only when necessary (Accenture)
60-70% of B2B content creat is never us. In many cases, this is because the topic is irrelevant to buyers (Content Marketing Institute)
Companies with strong sales and marketing alignment achieve a 20% annual growth rate (Aberdeen)
Organizations whose sales
Marketing functions are closely align enjoy 36% higher customer retention (Marketing Profs)
How can HubSpot Sales Hub help your Inbound Marketing strategy?
Now that you’ve seen that sales and marketing ne to be align, what can email marketing examples: how to use ai to your advantage in 2024 you do to get your sales department up to spe? If you already have your marketing strategy in place and are considering using HubSpot Sales Hub to take it to the next level, here are the ways you can achieve marketing and sales alignment through the platform:
1. Understand your Buyers
As mention constantly in the Inbound methodology, understanding gambler data your buyers is crucial to attracting the right people and closing relevant and quality deals with Sales . According to MarketingSherpa, only 56% of B2B organizations verify that prospects are valid before they are pass on to sales. In fact, this causes sales reps to ignore 50% of marketing prospects and waste a lot of time making unproductive selections. To make sure you are targeting the right people, develop your Buyer Personas with information from sales data and the agents themselves.