Email Marketing Examples: How to Use AI to Your Advantage in 2024

Another incredible thing about sms services email marketing is its compatibility with technologies like artificial intelligence. Artificial intelligence is a revolutionary tool that can help businesses achieve their email marketing goals on time. It will help you optimize your strategy and save time.

In this article, we’ll give you an overview of how you can use artificial intelligence to gain an edge in 2024. Plus, we’ll cover some email marketing examples. So keep reading to learn more.

Source: Freepik Image

What is an Email Marketing Strategy?

An email marketing strategy is a marketing method where marketers send a series of predetermined commercial messages, newsletters, and promotional content to a target audience. Why? The main goals of this type of marketing are to:

• Build brand awareness;
• Promote services or products;
• Generate more sales;
• Cultivate potential customers;
• Encourage customer participation.

Most email marketing examples usually have a call to action, such as:

• Add products to your shopping cart;
• Continue reading;
• Call to make an appointment;
• Let users register.

How to Use Artificial Intelligence in Email Marketing in 2024

As mentioned above, AI has changed email marketing. How? It has made it more efficient and productive. Below, we’ll provide you with a simple guide and email marketing examples on how you can use AI in 2024.

Upgrade the way you create email content

One of the best email marketing campaign examples that showcases how to create email content is done by Starbucks. Starbucks uses expressions of appreciation to welcome the target audience while communicating its benefits and features.

You can adopt this marketing element by using AI to create content that your audience will find welcome. AI is one of the best tools that most marketers use to create email marketing examples. Why? Because AI enables a fast content generation process and increases response rates. Some reports claim that nearly 40% of users believe that content creation is one of the best features that AI offers.

The benefits of using AI in email content creation

There are several benefits to using AI in email content creation:

• AI allows users to tailor and personalize their emails to specific target audiences;
• AI can generate email content quickly;
• AI analyses past email content and then enables you to optimise current content;
• Artificial intelligence helps improve email response rates;
• AI can write engaging stories to captivate audiences.

Incorporating unique visual effects

Netflix provides one of the best examples of email marketing using AI to incorporate unique visuals. The company offers a ton of swipeable visuals of new releases and an engaging CTA, often prompting users to watch trailers.

You can follow this email marketing example to ensure your email marketing campaigns are successful. How? For example, leverage artificial intelligence to create eye-catching and relevant visuals through customized AI images . Then, incorporate the visuals into your emails. These visuals can increase your email click-through rate by at least 17% .

So, 7 marketing alternatives to grow your email list what are the best tools for creating AI visuals? Freepik is a recommended platform where you can find a range of excellent AI tools. For example, Freepik’s AI Image Generator allows you to access and create the most attractive AI images by entering a few prompts. In addition, it will enable you to enjoy the following benefits.

Benefits Creating visual effects using artificial intelligence

•  It allows you to create unique visuals that make you stand out;
• It increases your click-through rate;
• It allows you to create more memorable, aesthetically pleasing photographs by taking advantage of the human brain’s ability to process visual images faster than written content;
• It improves customer engagement;
• It provides an interesting way to display complex statistics and data.

Focus on email personalization

Artificial intelligence allows for email personalization. How? It analyzes large amounts of data and then predicts the needs and preferences of your audience. As a result, you can use the analyzed data to create content that resonates well with your specific audience and ensures lead generation.

Loft has one of the best examples of email marketing that uses personalization. The company’s marketing campaign is centered around customer needs and uses humor with the tagline “Happy inbox, happy life[3]”.

The benefits of AI for email personalization

• It can create content that resonates with your target audience;
• It helps in sending emails more efficiently;
• It increases email open rates ;
• It increases email response rates;
• It can create unique and personalized emails.

Start analyzing activity data

AI marketing tools play an important role in optimizing your marketing campaigns. How? They allow you to analyze the performance of past email campaigns. This can help you determine the subject lines that will get the most clicks and the best times to send emails.

Additionally, AI can analyze egypt data different email marketing examples to help you determine the health of your marketing campaigns. Harpoon Brewery’s email marketing example is one you can follow. Harpoon Brewery analyzes customer data and then sends personalized content.

For example, if you are an email subscriber to this company, you will receive a customized birthday message that will make you want to participate.

Advantages of AI in Analyzing Event Data

•  Artificial intelligence can analyze user activity and email content to identify subscriber preferences. This allows you to focus on ideas, designs, and styles that are relevant to your target audience.
• AI can help you determine which emails have higher open rates. So you can focus your email marketing efforts to match successful content.
• Artificial intelligence can analyze other email marketing examples. This can help you identify ways to improve your email marketing performance.
•  Advanced AI lets you predict the performance of your email marketing efforts before you send them.
• AI campaign data analytics gives you deeper insight into your recipients’ online behavior.

Leverage AI Email Automation Tools

Most traditional B2B marketing examples show that email marketing can be complex and time-consuming. However, with the help of artificial intelligence, you can automate your email workflow. This automation allows you to automatically send emails to your subscribers.

Some of the most common email marketing examples that use AI in email automation include:

• Standard promotions;
• retargeting marketing campaigns;
• After-sales activities;
• Abandoned cart activity;
• Welcome email campaign.

Advantages of AI in Email Automation

• Improve the efficiency of sending emails;
• Better content personalization;
• Improved performance;
• Better email marketing management efforts.