Each strategy must be tailored to the business objectives to be achieved ! which is why it is important to know the types of advertising campaigns that exist in order to choose the one that generates the greatest impact.
Types of advertising campaigns: communicating effectively
The first step in creating a strategy is to identify what you want to achieve: this could be introducing a new product! increasing consumer awareness of an existing item! or even cleaning up a company’s negative image! among others.
Below! we explain the types of advertising campaigns and examples of brands that have achieved excellent results.
1. Teaser campaign
These campaigns are used for products that have not bahamas phone number data yet been introduced to the market! which is why they are also known as pre-launch campaigns. These ads seek to spark interest in the audience! while maintaining a certain mystery. They are usually short messages that do not show the entire product! just enough to generate anticipation.
A teaser campaign that has sparked great interest among users is Minecraft Earth ! which brings the popular video game to augmented reality. In the ad! you can see how the protagonist adds characters and builds Minecraft buildings in the physical environment while interacting with them! without giving further explanations about how it works.
2. Launch campaigns
This type of campaign is used when trying to promote a product that has just been introduced to the market. Because it is something new! it is necessary that this campaign captures the public’s attention! but also informs them about its benefits and features.
A launch campaign provides information that will singapore data determine the positioning in the minds of consumers! hence its importance. Without a doubt! an iconic launch campaign was the one presented by Apple’s iPod almost two decades ago. This device for downloading and storing music in MP3 format was the innovative product that the company needed to regain strength. The campaign! which graphically featured dark silhouettes with headphones on brightly colored backgrounds! highlighted its large storage capacity and small size.
3. Maintenance campaigns
What are the types of advertising campaigns that us how to overcome the three main pitfalls of youtube video ads products that have been on the market for a while to stay current? They are called maintenance or recall campaigns! since they seek to keep the main concept of the brand present in the consumer’s mind. But it is not just about being remembered! but about being the first option that people think of when talking about that type of product! which is known as “Top of Mind.”