When I audit Google Ads campaigns for new clients, I often see the absence of YouTube ads. This surprises me because YouTube is one of the fastest-growing advertising platforms. Looking at its revenue, we see that global YouTube ad revenue will reach $31.51 billion in 2023, an increase of almost 8% compared to the previous period. This growth clearly indicates that more and m deb kling director of commercial marketing ore advertisers are incorporating YouTube ads into their marketing mix to reach a wider audience.
Using video advertising on YouTube brings a number
of benefits that can significantly support brands’ marketing strategies. First, YouTube is the second largest search platform in the world and has a huge global audience, allowing you to reach a wide range of users. Video ads provide a dynamic and engaging format that can better communicate a story or product value than static content. With precise targeting osingapore data ptions based on demographics, interests, or user behavior, you can deliver ads to exactly those who are most likely to be your customers. Additionally, measurable results and flexible ad formats, such as TrueView or Bumper Ads , help you optimize budgets and achieve the conversions you want.
Yet when I ask new clients and prospects why they don’t have video ads on YouTube , they typically cite one or more of the following reasons:
- They don’t have the budget for it.
- They tried video ads on YouTube once and didn’t see the value in them.
- They are not sure how to start.
Let’s tackle these objections one by one, and I’ll give you some strategies for overcoming them.
Objection 1: You don’t have a budget
YouTube video ads are often second in importance to other types of digital advertising, especially when advertising budgets are limited. Many marketers first use PPC search campaigns before moving into video. In some limited cases, this is a sensible approach.
However, I would argue that this “search first, video later” attitude is vastly overused. I strongly encourage you to step out of your comfort zone and run YouTube video advertising campaigns alongside your search campaigns.
When you do this, you may find that sales from your video campaigns ar