With over 1 billion monthly active users, Instagram is a powerful and effective tool for reaching a global audience.
One of the most effective ways to make your Instagram account stand out is through the design and organization of your feed.
In this blog post, we’ll show you how to create an Instagram feed that’s impactful, creative, and will delight your audience.
What is the Instagram feed?
The Instagram feed is the visual representation of your account – it’s the collection of posts that have been shared on your profile.
An eye-catching feed is important because it’s the first thing a canada phone number list user sees when they visit your profile and can determine whether they decide to follow you or not. In addition to having an aesthetically pleasing, harmonious and coherent feed, it’s essential that your content is useful email marketing services and eye-catching, especially with the relevance that reels are taking on today.
How to organize an Instagram feed to delight?
Organizing an Instagram feed effectively involves planning and consistency in posting content. We share some tips to help you:
1. Define a Theme or Style
Before you start posting on your feed, it’s crucial to define a consistent theme and style. You might opt for a feed focused on a specific color, type of photography, or design that represents your brand and your audience’s interests.
Consistency in your feed creates a pleasant experience for your followers and lets them know what to expect.
One feed we really like for its style and theme is “ Dear Money ,” a financial media outlet that uses illustrated animation to explain complex economic topics. Even when their posts are paid, they maintain brand consistency.
2. Planning and Programming
Use planning and scheduling tools to organize your posts. This singapore data allows you to maintain a consistent content schedule and ensure your feed is varied and balanced.
Tools like Buffer , Later, or Planoly are useful for scheduling your posts and seeing how they will look before publishing them.
3. Maintain an Attractive Visual Composition
Composition is key in Instagram photography, especially if your service or product relates to fashion, beauty, lifestyle, or has a meaningful connection with your audience’s emotions through the image.
Make sure your photos are visually appealing and well-composed. Play with the rule of thirds, symmetry, and depth of field to create striking images.
Luxury brands are experts in harmonious aesthetics, so check out their feeds for inspiration! Our favorites: Balenciaga , Dior , Versace , Burberry and Prada .
4. Use Filters Subtly
Filters can add a special touch to your photos, but use them sparingly. If you decide to apply a filter, make sure it’s consistent with the overall aesthetic of your feed. You can Instagram Feed also adjust the intensity of the filter so it doesn’t look too flashy.
Be consistent with the relationship between your brand and this tool, for example, if your brand is about natural wellness: ideally people should look as natural as possible.
5. Valuable and Authentic Content
We already saw it with the arrival of Reels, what you say matters a lot! Don’t just post pretty pictures; nowadays it’s essential to share content that brings value to your audience. Whether it’s through advice, stories, reflections or entertainment, provide something that your followers find relevant and authentic.
Any topic is relevant, the challenge is to make it relevant. We recommend checking out feeds with educational or niche topics in the industry for inspiration. For example, we get a lot of inspiration from Hubspot Academy .
6. Interaction and Participation
Don’t just post and forget. Engage with your followers by responding to comments, asking questions in your photo descriptions, or participating in conversations related to your content. This creates a stronger, more engaged community.
7. Analysis and Adjustments
Use Instagram’s analytics tools to evaluate the performance of your posts. See what content resonates best with your audience and adjust accordingly.
8. Keep your bio updated
Your bio is your business card on Instagram. Make sure it’s clear, concise, and reflects who you are or what your brand offers. Update products and services you feature.
9. Post at Strategic Moments
Experiment with different times and days to identify when your audience is most active on the platform. Posting at strategic times increases the visibility of your posts.
10. Be Consistent
Consistency is key on Instagram. Maintain a consistent Instagram Feed posting frequency and stick to the theme or style you’ve defined. This will help build a strong brand on the platform.
Last update
The old Instagram feed had one main problem: for people who followed a lot of accounts, posts often got lost among recommendations and popular accounts. To see everything, you had to spend a lot of time on the app or visit specific profiles.
Instagram’s new offering offers three types of feed: Favorites, Followed, and Home, so people can choose the one that suits them best. When you log in, you’ll see the Home feed, selected by Instagram’s algorithms. This is the default and can’t be set as your initial feed, but you can easily switch between them from the mobile app.
But what does this change in the feed mean for content creators?
If you’re a content creator or a brand account manager, the idea that people might decide to no longer have you in their feed can feel like a tragedy.
As we mentioned before, the Home feed was a great opportunity for digital marketing by giving recommendations and getting closer to your target audience , but if people start using it less, we could notice a decrease in our metrics.