Running a small business can be overwhelming. You have to manage operations, sales, and customer relations. So you have a lot on your plate.
Now add the task of spending days searching for an ideal email marketing service – no one has time for this.
But the fact of the matter is this: email is the best channel belgium whatsapp number data to boost customer acquisition and sales. And for small business owners, it’s crucial to have affordable yet effective email marketing automation tools.
But with countless options on the market, how do you quickly choose the right one?
We’ve done the research so you don’t have to and narrowed it down to the seven best free tailored for small businesses.
#1. Sender – Best free email marketing software for startups and small businesses
Sender – Best Free Email marketing software for small businesses
Source: Sender
If you want to grow your business and build meaningful relationships, you need to constantly connect with your customers. With Sender, doing so is a piece of cake.
The platform’s drag-and-drop layout builder helps you create beautiful newsletters without coding. You can also choose a pre-designed template from their free library if you’re short on time. And the best part? All templates are mobile-friendly, meaning your emails will look great on any screen.
But it’s not all about beauty. Sender’s email and SMS use keyword gap to discover automation helps you reach customers at the best time – exactly when they need you. With features like segmentation and personalization, you can target the right subscribers with personalized messages. This translates into increased engagement and, ultimately, more sales.
Additionally, the real-time reporting and analytics feature gives you a clear picture of the performance of your email campaigns, so you can optimize them for better results.
Main Features
Email and SMS marketing automation for triggered workflows;
Advanced segmentation and personalization so you can target customers with relevant messages to increase conversions;
High-converting popups (such as spin-to-win and exit-intent) to capture leads;
Drag and drop email builder and pre-designed templates to create stunning newsletters;
Real-time reporting and analysis with heatmaps to optimize your email and SMS campaigns;
Seamless integration with CRM, e-commerce platforms and content management systems like WordPress, Shopify and WooCommerce;
Prices
Sender offers a Free Forever plan for small businesses and startups just getting started. The free plan allows you to send up to 15,000 emails per month to a maximum of 2,500 subscribers.
Their payment plans include:
Standard: $8 per month for up to 12,000 emails, everything in the free plan, plus other features like SMS messaging.
Professional: $29/month for up to 60,000 emails and everything in the Standard plan, plus more features.
Business: Customized prices.
#2. Constant Contact – The best email marketing platform to build strong customer relationships
Constant Contact – Best Email marketing for small businesses
Source: Constant Contact
Constant Contact is the email marketing service to turn to if you want to build strong connections and get real results.
With their email automation, you can schedule your messages to be sent at the right times to increase engagement . You don’t have to rely on guesswork, either. The platform offers A/B testing that lets you experiment with different email versions to see which ones resonate most with your audience.
Their AI-powered content generator helps you create spam data brilliant subject lines and messages in seconds. You can then use these messages to nurture leads and customers via email, social media, and SMS.
Constant Contact’s tools also make it easy to capture the right leads so you can nurture them with personalized content and ultimately convert them into loyal customers.
Main Features
Email marketing automation;
Landing pages to capture new potential customers;
A/B testing to increase open rates and conversions;
SMS and social media marketing;
Mobile apps to manage your accounts on the go.
Prices
Constant Contact offers a 14-day free trial. After that, you have to invest in one of their paid plans, which include:
Lite: $12 per month for up to 500 contacts.
Standard: $35 per month for up to 500 contacts.
Premium: $80 per month for up to 500 contacts.
#3. HubSpot – Best email marketing solution with a CRM platform.
HubSpot – Email marketing solution for small businesses
Source: HubSpot
HubSpot offers email marketing tools that allow you to create, personalize, and optimize your emails without the constant back-and-forth with designers or IT teams.
The tools ensure that your emails are not only professional but also highly personalized. Thanks to their CRM database, you can customize your messages based on specific customer behavior and needs to hit the mark every time.
But HubSpot doesn’t stop there. Its drag-and-drop editor lets you design emails that look stunning on any device. You can start with goal-based email templates or choose from a huge library and customize them in minutes.
You can also use A/B testing and analytics to understand what content drives engagement and sales. Plus, thanks to artificial intelligence , you can create engaging emails in the blink of an eye, making content creation much faster and more efficient.
Main Features
Goal-based email templates and email editor to create engaging emails;
Segmentation and personalization to increase conversions;
A/B testing and analysis to optimize your campaigns;
AI content writing features to generate marketing emails quickly;
Prices
HubSpot offers a free email marketing service plan but with limited features. Their paid plans include:
Starter: $20 per month for up to 1,000 marketing contacts.
Professional: $890 per month for up to 2,000 marketing contacts.
#4. GetResponse – The Best Email Marketing App to Streamline and Optimize Your Marketing Efforts
GetResponse – Email marketing app for small businesses
Source: GetResponse
GetResponse is an email marketing platform that streamlines your marketing efforts to maximize results.
The platform helps you effortlessly create and personalize your marketing emails through its drag-and-drop editor and pre-built templates. Plus, with features like A/B testing, analytics, and an AI-powered email builder, you can create messages that engage and convert.
But GetResponse is much more than just sending an email. The platform offers a suite of marketing tools designed to help you effortlessly capture new leads and turn them into brand ambassadors. So, if you want to engage customers, boost online sales, or grow your audience, GetResponse is the software you need.
Main Features
Marketing automation tools to attract customers and grow your audience;
AI Email Generator to create engaging subject lines and emails in seconds;
SMS marketing to reach customers directly;
AI-generated landing pages to grow your lists and promote your offers;
Conversion funnels to convert leads into customers.
Prices
GetResponse offers a 30-day free trial. Once the trial is over, you will need to purchase one of their paid plans which includes:
Email Marketing: $15.58 per month (billed annually) for up to 1,000 contacts.
Marketing Automation: $48.38/month (billed annually) for up to 1,000 contacts.
Ecommerce Marketing: $97.58 per month (billed annually) for up to 1,000 contacts.
#5. Klaviyo – Best email marketing service with customer data platform
Klaviyo – Email marketing service for small businesses
Source: Klaviyo
Klaviyo is a marketing automation tool that uses customer data to simplify your tasks and maximize your growth potential.
The platform allows you to send hyper-targeted emails with dynamic content, such as product recommendations, that resonate with your audience. Additionally, it offers SMS marketing that allows you to reach your most loyal customers and engage in two-way conversations.
One of Klaviyo’s standout features is its Customer Data Platform (CDP). It stores, manages, and analyzes your data to give you comprehensive customer profiles. As a result, you get a complete picture of each buyer’s journey so you can make informed decisions.
Main Features
Advanced automation features to create engaging campaigns;
SMS marketing to reach customers wherever they are;
Customer data platform to store, analyze and use data at scale;
E-commerce integration so you can send highly personalized emails that drive sales;
Advanced segmentation to reach the right customers.
Prices
Klaviyo has a free plan that allows you to send up to 500 emails to 250 contacts each month. Their boxed plans include:
Email: Starting at $20 per month for up to 2,500 emails and 500 contacts.
Email & SMS: Starting at $35/month for up to 2,500 emails, 500 contacts, and 1,250 monthly SMS credits.
#6. Brevo (formerly Sendinblue) – The best email marketing tool to automate campaigns across multiple channels.
Brevo – Email marketing tool for small businesses
Source: Brevo
Brevo is an email marketing app that helps you build lasting relationships with customers across multiple channels like email, SMS, and more.
The software allows you to design personalized email, SMS and WhatsApp campaigns that resonate with your audience and eventually transform one-time users into loyal customers.
With Brevo’s sales platform, you can identify potential customers, cultivate customer relationships, and drive revenue. Plus, live chat and chatbot features help you engage customers in real-time and offer a personalized touch to your interactions.
Main Features
Email, SMS and WhatsApp campaigns to capture subscribers across multiple channels;
Live chat and chatbot features to assist customers in real time;
Transactional emails to update buyers with password resets and order confirmations or shipping details;
Sales platform to increase leads and boost revenue.
Prices
Brevo offers a free plan with unlimited contacts and 300 emails per day. Paid plans include the following:
Starter: $25 per month with unlimited contacts and 20,000 emails per month.
Business: $65 per month with unlimited contacts and 20,000 emails per month. Also includes more features like A/B testing and send time optimization.
BrevoPlus: Custom pricing. Everything in Business plus other features like enterprise-grade security.
#7. Convertkit – Best Email Marketing Provider for Content Creators
ConvertKit – Email marketing provider for small businesses
Source: ConvertKit
ConvertKit is the marketing platform for creators. Whether you’re an author, coach, or musician, the tool helps you grow and monetize your audience.
The software allows you to create landing pages and sign-up forms to capture leads and grow your customer base. Additionally, you can create engaging campaigns and sell your products online to increase revenue.
With its automation features and powerful sales funnels, you can automate your email marketing campaigns, build strong relationships with your audience, and increase revenue.
Main Features
Email marketing automation to connect with your audience and grow your business;
Email designer to create attractive emails;
Creator Network to scale the growth of its newsletters;
Integrates with other business tools like Shopify, Monday.com, and Stripe.
Prices
ConvertKit offers a 14-day free trial. You will then be upgraded to one of their paid plans, including:
Creator: $15 per month for up to 300 subscribers.
Creator Pro: $29/month for up to 300 subscribers.
Invest in the right email marketing service to grow your business
When you run a small business, every decision can make a big difference. And choosing the right email marketing platforms is no exception. The perfect tool can help you build strong customer relationships, boost sales, and grow your brand.
Whether you want to automate your campaigns or use analytics to optimize your email marketing strategy, the tools above can help you grow your small business.