This type of Experiential Marketing is based on a Japanese concept called Kansei or also known as “The pleasure of using the product” . It is about the flavors, sounds, textures and smells that you associate with a brand. The idea is to make your user feel this everyday and innate feeling when using your product or interacting with it.
These companies have achieved characteristic sounds. A closely linked updated 2024 mobile phone number data to them, that make you enjoy using their product. This, which seems so simple but so difficult to achieve, is Experiential Marketing. It involves humanizing the brand , making it tangible and present in the consumer’s mind.
Experiential Marketing, if done correctly, has the ability to change a person’s ordinary day into something extraordinary. These types of actions, beyond the investment and planning they require, will generate a priceless impact in the media and an unforgettable experience for your clients .
“Living an unforgettable service experience
An interesting action was carried out by Virgin Atlantic . To surprise the public, they prepared a bench in a square and painted it in the color scheme of their brand. As soon as anyone sat down, they were quickly served, offering them a drink, an elegant menu and a live entertainment show of their choice. An experience that will remain with the people who had the opportunity to experience it.
“Make them feel special with a little detail
Spanair, which has flights on Christmas Eve, could not let this day pass and decided . A to make it quick signs extra special for all its passengers. They took their names, ages and sex and based on that they gave them a gift, which they received . A when they got off the plane after collecting their luggage. Dolls, hats, among other details were the reason for hugs, joy and emotions. An impressive and unforgettable action to build customer loyalty and make them feel special on such an important date as Christmas.
For the launch of a new type of strong coffee made . A from demographics help you choose your desir or target audience roasted beans.Tim Hourtons covered a shop all in black and made consumers enter a completely dark place (just like the product). They then made them try the new drink and they loved it . Since their vision is not activated, the others are sharpened and the experience becomes more intense. This will surely make them come back to the shop and want to buy the new coffee .