This term refers to the number of users (households) who read/listen/watch a mia channel. Target (universe/audience) – target audience. BTL Below the line (promotion) – with the help of non-mass information means, such as discounts, coupons, prizes, etc., sales are encourag. Campaign – campaign. Period of use of marketing tools.
Channel Share – the share of the channel
The percentage of the audience that belongs to a specific channel during a certain measur period and it helps to analyze TV ratings. Commercial mom database Break – commercial break. A break in a television or radio broadcast during which an advertisement is present. Cost per Thousand (CPT) – the amount ne to reach 1000 people. Cost-per-Rating-Point (CPP) – shows the cost of one rating unit. Price per rating unit, e.g. GRP or TRP, allows you to compare the prices of mia. Digital mia – digital mia channels, the most popular channels – Internet, digital TV.
Direct mail – advertising by mail
Sending and distributing various advertising leaflets and publications to residents’ mailboxes. Gross Rating Points (GRP) – 1 GRP is one what tools does the company already use?mom database percent of a channel’s total audience. For example, if there are 2,500,000 newspaper readers in Lithuania, then one 1 GRP will be 25,000 people. TRP (Target Rating Point) – one percent of the target audience.
For example, if we, the press, want to reach
An audience of 300,000 people, then 1 TRP will be 3,000 people. Mia Mix (or complex advertising) – a combination of mia channels. When bulk lead there are several mia channels us during the campaign to achieve better results. Morning Drive (-time) – the most listen-to time in the morning. A radio term us to describe the time of day with the most listeners. Net Expenditure – final expenditure after duction of discounts after mia channels. OTS / OTH- Opportunity to see / to hear – opportunity to see / to hear.