In our most recent webinar, we took a deep dive into eCommerce. Our presenter, WSI Consultant John Leech from Ireland, explained why eCommerce is so essential to your business and some expert ways to improve your visitors’ website experience. Read this summary of our recent webinar, “Expert Tips to Improve Your Ecommerce Website Experience,” or watch the recording here .
Ecommerce Website Experience #1: Learning
While in 2019, only 15% of retail was online, COVID-19 has caused a permanent shift new zealand whatsapp number data as online shopping becomes the new normal. In our webinar, John shared his three-step framework for developing a robust eCommerce solution:
Just like in real life, prospects will be asking themselves, “Does this look good?” and “Do I feel comfortable doing business with this company?” Use your website’s Home, About, and Why Buy From Us pages to describe the type of establishment you are. Include social proof content, like testimonials and how-to articles, to generate engagement and build your reputation as a value expert. Display your physical phone number in the header, as it remains a subconscious trust indicator. 51% of consumers trust companies that make it easy for visitors to contact people at the company.
Use your website footer to build legitimacy and trust with certifications, security how brand social media marketing has evolved protocols, and professional associations you’re a part of. 23% of shoppers have abandoned a purchase because they don’t trust the website’s security.
Double down on your contact details and make navigation easier with predictable social media links in the footer.
Thanks to Amazon and eBay, a well-curated search function is essential on your homepage. While item arrangement may vary, browsing through category images helps move customers to your key, most profitable products. This is particularly important as audiences become more comfortable with using mobile devices to shop. By 2021, 72 % of all retail e-commerce worldwide is expected to be loan data conducted on mobile devices. At the same time, be wary of distracting carousels and animations, which can negatively impact your conversion rate.
Make checkout easy, just like you would in a physical store.
Ecommerce Website Experience #2: The Store
Your product catalog pages and the way you categorize them to aid navigation tell users that you have the solutions they are looking for. Your website is your store, so who is your best sales assistant? A dynamic search with multiple different filters that helps your customer find what they are looking for.