There’s one word you ne to know right now when it comes to social m ia marketing for your brand: video.
According to a presentation at a social m ia management company conference, campaigns that includ video saw a 66% increase in engagement (likes, comments, shares) and nearly 600% increase in impressions.
Not just any video will boost your numbers, it has to be short and entertaining to be effective. Entertainment value is measurable.
Why is it happening now?
- Increasingly shorter attention spans are being satisfi by short, entertaining videos. That’s why the average user of TikTok, which is primarily driven by short videos, spends more time on it per day than the average user of any other major social m ia.
- The cost of engaging customers on social m ia has skyrocket , but entertaining videos can help solve this problem.
- Millennial and Gen Z consumers’ social m ia fe s are azerbaijan phone number library increasingly shifting away from connecting with friends and acquaintances to finding entertainment.
- Those younger consumers watch more TikTok than they do streaming TV.
As social m ia becomes increasingly dominat by entertaining short videos, advertisers want to own and control the entertainment to maximize messaging patterns.
Just as traditional advertising benefits from multiple channels, so too does this new brand format. When fashion brand Stella McCartney plac its video ads beyond one social m ia channel, it saw a 29% increase in average impressions and 20% increase in average engagement.
Brands have develop two principles for effective short videos:
- Talk to your customers, not at them. Creat the Skin University video to ucate consumers about skin issues. It has been view over 250 million times.
- Create entertainment, not advertising. Produc profiles on other social networks a film call “In the Sun” that was select as an official selection, semifinalist or winner at eight film festivals. It also produc a reality show for TikTok call HydroHouse.
So what is the future of social m ia marketing?
The wonderful thing about social m ia marketing is that it is adb directory still being invent and no one knows what will happen next. But it follows behavioral patterns we have seen before, such as the early days of television.
The next pattern seems to be an evolution in how influencers work on social m ia. The more effective influencers are those with smaller followings and who are more focus on professional interests. They are perceiv to have greater authenticity due to their smaller reach and provide better value and effectiveness to their sponsors.