What is a landing page?
Landing page can be translated into Czech as an entry or target page. It is the first page that a visitor sees if they click on your website through an advertisement , banner , link , or directly from a search engine . You can easily choose your home page as a landing page, but this is not entirely the right choice. The home page serves as a signpost, while the landing page is intended to turn a visitor into a paying customer.
Landing page goals
Some users often confuse a landing page with a microsite . However, this is not correct. A microsite is a separate page created for a promotional product or offer. A landing page is not a separate page, it is part of a website . Subsequently, the product, service or offer is presented on it. The similarity is really great. However, a landing page should arouse immediate interest, it should not primarily carry informational value. It should rather have a promotional and persuasive character. The landing page includes a registration form or contact, so it is able to immediately resolve the given interest and lead the customer to the goal.
Landing page creation
When initially creating a page, it is a good idea to create a wireframe that will show exactly where the text will be, where you will place the Buy or Register button, how big the title will be, what photo you will choose… Don’t forget that when a person fusion database reads a flyer, poster or browses a website, their gaze subconsciously imitates the shape of the letter F.
Therefore, place important information on your landing page precisely on this axis. Be sure to not forget the logo , it is still your company. In this case, however, it is not entirely desirable to link the logo to your homepage, as the visitor would easily wander back to the home page . Use headlines and subtitles, as they are many times more readable than the text itself. Make them clear and concise so that they do not force the reader to leave the page.
Don’t forget this.
It is very important to have a CTA button on the landing page – call to action. Under this button there should be a clear call to make a conversion, for example, to buy, fill out a questionnaire or form. This button should really look like a button, if you fanto data hide it somewhere in the text, people will hardly notice it. The location is not unambiguous, it certainly does not belong at the end of a long page, but also not at the very beginning. It is optimal to place it somewhere in the middle.
Play, create… Design!
Once you have the textual content ready, you can move on to the visual side of the website. The page should be imaginative and creative at first glance, but should still maintain sufficient clarity and structure.
To get a better idea of a website that doesn’t yet how to do seo for cryptocurrencies? exist, you can create a wireframe. It’s a model that will help you design the design, layout, and functionality of the website. You can use it to create different designs for the resulting website yourself, or you can contact a graphic designer directly .
For an easier entry into the digital world, convenient text editing and simple photo editing and content layout on the website, you can also use content management systems.
And you can learn how to move your website or e-shop to the top of internet search engines in the article Keywords? The key to success on the networks!