We are not going to discuss the importance of search engine optimization as we are sure that you definitely understand its role in promoting a cryptocurrency brand. Instead, we are going to shed some light on how to do SEO for blockchain and crypto projects. Arm yourself with patience because the process is not quick and effortless. But if you do it germany whatsapp number data correctly, you will be able to reap great benefits.
Cryptocurrency SEO has its own characteristics that you need to take into account. So, basically, website optimization is carried out in three directions: solving technical problems, improving on-page parameters, and improving off-page factors. In order not to get lost and overlook important steps, develop an effective SEO strategy for your crypto project. To be successful, you need to work on all aspects of your site.
Keyword Research or How to Get Started with Crypto SEO
First, examine your target audience. Who is your potential customer? When looking for an answer to this question, consider the specifics of your crypto project. Do you have a blog how to do a voice search and publish articles on how to work with cryptocurrencies? In this case, focus on beginners who are planning to enter this area or who have recently started working with blockchain. Does your website carry out cryptocurrency transactions? Then target investors who are specifically interested in trading.
Now let’s talk about the critical SEO factor – keywords . We need to find out what exactly your potential customer is entering. Search engines provide spam data the user with results that are relevant to the keywords. Your task is to collect them. Then, distribute these keywords across all pages of the website. An excellent example of the correct use of keywords and effective search engine optimization is Binance or Crypto.com.
Buy cryptocurrency – Google search
You don’t have to collect keywords and phrases manually, although many do it this way. We find it time-consuming and tedious. Instead, use tools. We have prepared a list of the most convenient services for collecting keywords.
Google Keyword Planner .
Organic Traffic Insights.
Let’s try to find keywords using the Google Keyword Planner . The service is understandable and easy to use. For your crypto project, phrases like cryptocurrency, blockchain, crypto, and trading may be suitable. Type them into the search bar. You can filter the results. Select the region and language, and set the period. Click the Get results button. What do we have? At the top, you can see information about the provided keywords. Below are the recommended phrases and statistics on how often they are used.
Google Adwords
On-page SEO factors
So now you have a complete list of relevant keywords. What should you do next? We recommend that you start working on on-page SEO factors. Every page of your site should be relevant to the keywords you are promoting for and filled with quality content that is valuable to the user. At this stage, work is done within the site to make the resource attractive to visitors and search robots.
On-page SEO cryptocurrency
Headings and titles
This is the structure of the content on the pages. Headings and subheadings help algorithms understand the content and, accordingly, rank the pages on the site. In addition, proper use of these elements makes the text more readable and understandable for visitors. Use key phrases, numbers, and statistics to optimize headings and subheadings.
Quality content
Quality content is a critical factor for website SEO. You cannot promote a cryptocurrency project if your site lacks content. When determining the position of a resource in search results, robots take into account several criteria, such as user engagement, viewing depth, and time spent on pages. How to make a visitor stay on the site? We have only one answer. You need to place valuable information on the pages that can fully satisfy the search intent. The content must meet certain requirements.
Uniqueness. Don’t use other people’s articles. Search engine crawlers don’t like plagiarism.
Informativeness. Your page should contain valuable information.
Relevance. Follow trends. Write about what interests your target audience during a specific period.
Literacy. Errors are unacceptable.
Structuring. Who likes to read solid text? Break up articles with subheadings and use lists.
What can you write about? In fact, you have a wide range of topics to choose from. Cryptocurrency-related topics began to develop actively not so long ago. If you are a professional in your field, you can easily create good content. For example, write step-by-step instructions, describe your experience, present convenient services, share success secrets, etc. Make sure you have a blog. Post articles and news about blockchain there. We recommend that you take a look at the Binance blog for inspiration.
Images and videos
It goes without saying that visual elements significantly improve the perception of information. Of course, you cannot use substandard material. Any photos or videos will not work. Place only useful and relevant visual elements on the pages. Here are some ideas.
Visualization will help you kill two birds with one stone. On the one hand, it dilutes the material, making it easier to understand and remember. On the other hand, you can use the ALT attribute to improve your page’s position in search engines in image search mode.
Featured Snippet
The search snippet is not in vain and is considered the hallmark of the site. This element is displayed directly in the search results. The user decides whether to enter the site or scroll down precisely by the snippet. How? We invite you to compare two options.
Featured Snippet
Featured snippet google search
Which variant do you like the most? We believe that the second snippet is more informative. Essentially, the user gets enough data about the page and its content, so the likelihood of visiting the site is higher. The snippet can be improved in several ways. The so-called featured snippet can display answers to frequently asked questions, a gallery, videos, product sheets, listings, instructions, ratings, reviews, etc.
Off-Page SEO
After you have optimized the internal pages, you can work on external SEO factors. The name itself speaks for itself. You need to make sure that as many potential customers as possible are aware of the existence of your crypto project. Your task is to popularize the site.
Link building
What is the most reliable and effective way to promote your website? Yes, it is link building. You cannot underestimate the potential of this strategy. A strong link profile will bring you many benefits, including organic traffic, potential customers, credibility, and loyalty towards your crypto brand from both search bots and users.
Link building
Source: Datanethosting
To be successful in cryptocurrency link building , it is crucial to understand how to build quality backlinks according to your project and goals. Because of the long process, there are ways to build links effectively: guest blogging, crowd marketing, business directories, outreach, broken link hunting, etc.
However, you cannot post backlinks on just any site. You cannot buy a lot of links either. Violating search engine rules almost always leads to penalties. To avoid problems, choose trusted donor sites to get backlinks. You can search for them manually or use special services, such as Collaborator.