Schema markup is bas on a prefin vocabulary of tags that describe different types of entities and relat properties that can be found in the official documentation of schema.org , a collaborative project support by major search engines such as.
Google, Bing, and Yahoo
For example, to mark up a recipe on a web page, you can use the following code:
In this example, schema markup is being us to describe a recipe, including details such as recipe name, author, publication date, description, ingrients, and preparation instructions. You can see many more examples on the Schema page itself.
Why is it important?
While Google may not always pay attention to this structur data, one of the reasons for using it is to include rich snippets in the SERPs, such instagram data as featur snippets and knowlge panels, which can improve the visibility and potentially the CTR (click-through rate) of a page in the search results.
So think carefully about
How, when, and why you add this structur data and be sure to evaluate whether you have achiev what you were looking for. It is important how brand social media marketing has evolved to use schema markup properly and accurately to ensure that search engines correctly interpret the content.
Schema.org Validator can help you verify the validity and accuracy of the schema markup on a web page.And another tool, Google Rich Results Test, will tell you if your page will trigger those rich results.
Hreflang attribute
The hreflang attribute is a tool that can help search engines understand which version of a page should be shown to users who speak different languages or are locat in different geographic regions. It was creat to specify alternative versions in different languages. But, since today we find the same language for different geographic areas, such as.
Spanish in Spain and Latin
American countries or English in the UK and the US, the hreflang is us to. S indicate the pages that correspond to. D the different markets or geographic tg data regions that may be of interest to businesses.