HubSpot templates and sequences make nurturing easy

Templates: Like snippets, templates are pre-built emails that can be develop and sent to leads in your sequences.
Sequences: Sequences are sales’ version of a nurturing cycle, with schul emails and tasks to nurture and follow up with your qualifi leads.

4. Timely follow-up

Customers who don’t receive a response in a timely manner tend to forget about us. With all the work marketing has done to attract and convert leads, it’s not a good idea to let the sales funnel cause problems.

Sales Hub document and email tracking will allow salespeople to know exactly when a document or email has been open by their prospect, so they can move on to the next stage of the process or close the sale. The fusion database average response time for prospects is around 40 hours, but 35-50% of sales go to companies that respond much faster (HubSpot recommends 10 minutes). To help with this, Sales Hub has tools that allow you to organize your sales processes, such as different sales “Pipelines” where you can establish each of the stages of the sales cycle.

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By looking more closely at your prospects

you can identify marketing and sales cycle issues with leads that aren’t converting. The latter doesn’t have to be because you haven’t been paying enough attention. According to Forrester, 46 % of marketing how brand social media marketing has evolved professionals with mature lead management processes have sales teams that follow up on more than 75% of marketing-generat leads.

5. KPIs

It’s often difficult to decide on the goals and objectives you want to achieve in your organization, especially across different teams. However, this is one of the most crucial elements to optimize both gambler data your marketing and sales teams. According to Act-On, 56 % of align companies meet their revenue goals. Additionally, an additional 19% manage to exce their goals. The KPIs you should focus on for smarketing alignment are:

Sales Cycle Length: Look at how long the sales cycle is, where leads are delay, and the resources us at each point. You want your sales cycle to be as fast as possible, as that will mean your leads are properly nurtur or qualifi.
Sales Funnel Ratios (MQLs, SQLs, Customers): First, you ne to define what constitutes a Marketing Qualifi Lead (MQL) and a Sales Qualifi Lead (SQL). Then, figure out what percentage of MQLs convert to SQLs. And what percentage of SQLs convert to customers? Knowing this data can help you calculate how many leads you ne to attract to reach your goals.

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