9 out of 10 mothers have a mobile line associated with a smartphone, mainly prepaid: The CIU.
More than 37.8 million women aged 15 or older in Mexico are mothers of at least one child, according to the National Survey of Occupation and Employment (ENOE), prepared by the National Institute of Statistics and Geography in 2022.
Of this universe 24.4 million are part
of the Economically Active Population, that is, they are mothers with a paid job.
For them, information technologies have boosted their development, empowerment, well-being and even their better insertion into the labor market, according to The Competitive Intelligence Unit (CIU) .
Where, having a smartphone is an essential link for accessing tools for your daily tasks.
How moms connect
Well, nine out of 10 (92%) have a mobile line associated with a smartphone, according to CIU analyst Radamés Camargo.
Of the 37.5 million mobile lines corresponding to mothers, 13.5% or 5.1 million have their line contracted cambodia whatsapp number data under the postpaid or contract modality and the majority.
These service plans were purchased by mothers who, in addition to housework, have paid employment.
While 86.5% or 32.4 million are in the prepaid mode, with an average expense of $83.3 pesos per month.
They take care of their devices
He explains that owning a smartphone has resulted in significant expenditure in its acquisition.
Which amounts to $3,906.6 pesos, 58.6% did it in cash and the remaining 41.4% in interest-free months charged to their card.
The preference for smartphones with greater capabilities has pushed up their replacement period to 26.7 months, as these devices last longer.
How they take advantage of it
The most used applications by Mexican mothers are those that allow them to communicate with their loved ones through.
The how brand social media marketing has evolved consultancy firm details that 47.5% of mothers have an account, which allows them to access different types of audiovisual content of interest to them.
Where 35.2% are video cg leads game users and use their free time to access this form of entertainment from anywhere.