Use new tactics to get ahead of the competition
You’re constantly working to grow your business. And now you feel like the groun ghana mobile database d is starting to crumble under your feet with so many changes in the world of search. It wasn’t long ago that Google announced the release of the IV report to all users in the US, followed by OpenAI revealing GPT-4o.
It’s no wonder that all these changes
are making your head spin. There are more than enough changes and you need to keep up with them. How will these changes affect your search? Do you need to change y usa data our search strategy?
In this blog, we’ll take a look at how search marketing has change obi felton vice president consumer marketing d recently and what it means for your brand. We’ll also share tactics to improve your online visibility. Let’s get started!
The evolution of search marketing
Search is constantly evolving, and many marketers are afraid that their brand will be lost. Unfortunately, with AI-generated search, there isn’t much room for any drastic changes to your marketing strategies.
But all is not lost!
You can test how your brand is performing in generative AI (genAI) results. So there’s definitely no reason to panic just yet.
Today, nearly three-quarters of consumers search local at least once a week. Focusing on conventional local SEO is the best way to ensure your brand is more visible in traditional generative AI results.
Local SEO for businesses that have multiple locations involves incorporating a local SEO strategy for each business location.
If a multi-location SEO strategy is done right, it strengthens your local search rankings, making it easier to get more local customers and improve your brand awareness.
If your business does not have multiple locations, you can follow the following tactics to ensure that your business is more visible to your customers in a specific area.
5 ways to improve online visibility
Now that you know how search has evolved in recent years and how important it is to work on local SEO, let’s dive into five essential local SEO tactics that, if implemented (ideally all at once), will help your brand build a strong competitive edge in your location.