ds, which is a valuable way to expand your reach and secure your marketing for the future.
You can also benefit from the “halo” effect of running concurrent search and YouTub oman mobile database e advertising campaigns. We’ve repeatedly found that a well-designed Google Ads program that includes YouTube ads delivers a nice boost across the board.
Evidence of this “the whole is greater than the sum of its parts” phenomenon is most evident whe lucy karpova vice president marketing n we remove YouTube and other “non-search” campaigns from the mix. We often see a decline in net new traffic even when search campaigns are left in.
Objection 2: You tried it once and didn’t see the value in it
Maybe you’ve tried video ads, looked at the metrics of those campaig singapore data ns, and concluded that video ads are useless.
But to fully appreciate the value of video advertising , you need to go beyond campaign-level metrics. And the best place to start is to make sure you’re working towards the right campaign goals. Google Ads offers several campaign subtype options to choose from, including “Effective Reach” and “Conversion Management.”
If you select Effective reach as your goal , you’ll focus on targeting new people. Video ads are a great low-cost, highly effective way to engage new people. They’ll spend time with your brand in a way that’s much more effective than you can achieve with text or image ads.
Almost inevitably, we see a boost in brand awareness for video advertising campaigns with effective reach, reflected in a steady increase in traffic through Google search and social platforms.
When you choose Conversion Management as your goal , you need to consider what you want your audience to do. Do you want them to fill out a form, make a purchase, or do something else?
Once you have the right goals, you need to focus on metrics other than the campaign level when evaluating the success or failure of these campaigns.
When evaluating your video campaigns, try to adopt a growth mindset. Don’t just look at the revenue these campaigns are generating, but also how they are supporting your other marketing campaigns, such as your branding efforts. Doing this will give you a much more accurate picture of what your video campaigns are delivering. If you look closely, you’ll see the impact they have across all your marketing channels.
Objection 3: You’re not sure how to start
Most of our clients have their own creative teams that can create video ad assets. However, our clients often need help assembling these assets into a compelling video ad.
YouTube itself offers many resources to help you get started with video advertising. Their publication “ ABCDs of Creating Effective Video Ads ” provides great advice on how to capture and retain attention, build your brand, make connections, and set the tone.
And if you don’t have your own creative team to provide you with assets to use, you can create a video ad within your Google Ads account. The resulting video ad will be simple, but it can still serve its purpose.
It’s never too late to include video advertising in your marketing portfolio
Incorporating video into your marketing portfolio is a must-have today, offering huge potential for growth and engagement. In today’s digital landscape, where consumers are increasingly visual-oriented, there’s no reason to hesitate to implement video advertising. Platforms like YouTube allow you to reach a broad and relevant audience, whether it’s to increase brand awareness, drive conversions, or build long-term customer relationships. If you