Today we are all aware of the important role that social networks play in any company’s marketing strategy. They allow us to increase web traffic, generate contacts and business opportunities, help with positioning, increase social presence and allow us to contact and follow up on potential clients.
But have you ever wondered if you are really managing them well? Many companies rely on the “anything goes” rule in order to be present in the social media and are not aware that by following this guideline they are not optimising their potential. What’s more, they may generate a negative impact, losing engagement instead of gaining it.
The list of tips for using social media is long
We have dedicated several blog posts to them from different perspectives. However, in this post we are going to focus on writing content for social media . Below, we offer you a series of tips for this:
1. Pay attention to the content. Not everything is worth it.
As we mentioned earlier, there are many companies that publish “anything” in order to meet the schedule, overlooking the fact that quality is always better than quantity.
Customers are increasingly informed, which, combined with the job seekers database fact that they are exposed to a constant bombardment of stimuli, makes them demanding. The content you include in your posts on social networks must be authentic, relevant and creative. It is a basic principle of trust and a way to show commitment to your customers.
books on writing content for social media
Once you have decided on the type of content you are going to share with your clients or prospects, you should pay attention to the trends of each platform. If you notice that a certain type of trend is gaining a brief reflection on the development of cascading styles popularity and aligns with your content strategy, it is a great option to put it into practice to gain engagement.
Does this mean that
I have to get involved in every “trending topic” that appears on social media? The answer is clear: No. Don’t fall into the temptation of creating posts that don’t align with the content or base message that gambler data you have established based on your buyer persona, just to seem relevant, since you will gain engagement, yes, but it won’t take long to lose it. Remember that “trends” are fleeting.
That is why it is so necessary to establish a basic content strategy from which to start when creating your posts. To do this, we recommend accessing a feed reader, such as Feedly . It is a way of having access, in one place, to all the quality content published by the providers you trust, which will serve as a source of inspiration for creating your posts.