Experiential Marketing: Connect with your customers through emotions
Sun Romeo
Sun Romeo
Chief Marketing Officer at @fromDoppler. He loves British music, fashion and communications.
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Experiential Marketing
Today, it is not enough to just make an advertisement or an offer. Customers need experiences and sensations that make them remember your brand and turn them into loyal users. Find out more!
This is where Experiential Marketing , also known as Emotional Marketing, comes into play . Its main objective is to involve all the senses through actions or particular characteristics of the brand.
What is Experiential Marketing?
It includes all those actions that a brand carries out in order quick signs to build a one-to-one connection with its customers by generating unforgettable sensations in them. With this type of Marketing you can achieve greater brand loyalty and loyalty.
Sensations that win a place in the heart
There are many sounds like a baby’s laughter, steppin google algorithms Panda and Penguin requirements for websites in 2015: on the grass, the smell of freshly baked bread, among others, that awaken your senses every day. Also common to you are the sound of a Facebook message, a Skype call , a Whatsapp message , having a Coca-Cola to cool off , unlocking your iPhone , logging into Windows , among other infinite examples that create emotions in you.