Targeted advertising most often interacts Who is this tool with an audience that may be related to the decision makers of your potential customers, but it is difficult to identify them from the general crowd.
To do this, you can interact with the target audience through advertising webinars, exhibitions, other useful events, and various checklists for highly specialized professionals.
Advertising in VK Ads is suitable for:
- mass B2B (for example, companies engaged in the sale of licensed software, cloud services, wholesale food products, providing outsourced services, firms with low and medium transaction costs or sales cycles). That is, those whose products/services do not require special adaptation for each client;
- B2B2C, namely manufacturers advertising the products of their dealers and distributors. In this case, due to the impact on potential buyers, the volume of orders increases, for example, at dealerships. And, as a result, production volumes increase.
How not to “drain” the budget with such promotion
To avoid wasting your VK Ads budget, you should:
- correctly segment the target audience administration directors email lists at each stage of the sales funnel. By linking target audience segments with relevant creatives and USPs, you will be able to correctly interact with the audience, and such interaction will be more effective;
- test hypotheses and creative ideas how to hire a diverse software development team and quickly track their performance indicators;
- analyze the data obtained as a result of promotion in order to adjust audiences and optimize advertising campaigns;
- divide the audience into segments and “catch up” with them using other paid advertising tools. For example, having collected interested users who came from VK Ads and having selected a suitable offer for them, you can “catch up” with them by retargeting using contextual advertising. This way you will narrow down and warm up potential clients.
TG Ads: Advertising That Users Are Loyal To
Due to the fact that when launching advertising through various automation and advertising account management platforms, a smaller starting budget executive list is required than for a direct launch, the number of advertisers in TG Ads is growing rapidly.
This is not surprising, because TG Ads has great development potential specifically for the B2B sphere:
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- The platform’s monthly audience is 950 million active users ;
- Russian daily audience – 64 million people ;
- Over the past few years, Telegram has seen a rise in popularity as a business tool and the constant addition of business functionality, such as permission to post paid photos and videos ;
- audience diversity allows targeting a narrow target audience;
- provided that you work correctly with your audience, content and offers, you can achieve high conversion rates for your ads and increase user loyalty.