Ekaterina Andreeva, project manager when choosing a platform of the Progrev Kompleto unit , spoke about which social networks are suitable for promoting B2B brands and how to work with them in order to achieve your business goals as effectively as possible.
Spoiler : no matter which social network you choose, you will need quality content that increases the target audience’s trust in the brand. No trust – no engagement, conversion to leads and purchases.
What business goals is SMM promotion suitable for?
Let’s be honest: B2B companies have manufacturing directors email lists a hard time attracting, engaging, and retaining customers due to a number of factors.
For example, due to a long transaction cycle, when it is important not to lose contact with a potential buyer, or the target audience’s lack of understanding of the value of a complex product, lack of trust in it and the brand, which is why it is necessary to handle consumer objections and mitigate their concerns differently than in B2C.
Moreover, through content in B2B it is necessary to demonstrate your expertise, and do it in the form that will be most convincing for a specific target audience.
SMM is one of those tools that allows companies to effectively build interaction with the audience and, taking into account the specifics of B2B, achieve the following goals :
- increasing brand awareness;
- search for new dealers (leads);
- working through the pain points and measurable metrics and data objections of both the end customer and dealers;
- increasing trust in the brand and improving, and then maintaining, the reputation through the competent transmission of the company’s values and expertise.
How a business can avoid making a mistake whatsapp data in choosing a social network within which it will be best to build its promotion, given such input, we will discuss further.
Which Social Networks Are Suitable for B2B Brands
In our experience, for B2B it is worth considering VKontakte, Telegram and Zen first.
VKontakte
As practice shows, the first and main social network in our reality is VKontakte. And according to the AKAR rating, it is considered the most promising.
This is so because it has extensive capabilities for:
creating advertising campaigns: your own advertising account, and you can promote yourself by driving traffic to the community, the site, and the marketplaces;
collecting contacts that can be used later. For example, in warm-up email newsletters;
creating chatbots for quick responses to audience requests and personalized communication with them.