To create a good semantic core and What to Pay Special Attention promote it using contextual advertising, it is worth:
use prefix words , such as “wholesale”, “from the manufacturer”, “for business”, “supply”, “purchase”, “wholesale”, “catalog”, “supplier”. Of course, this is not all that can be used, B2B niches are very different, but for most niches that relate to the supply of goods, the words are listed.
If you create a semantic core
at least its target part, using these design director managers email lists words, then most likely the majority of target leads will come from these “keys”. Moreover, they can be used not only for search advertising campaigns, but also for YAN (Yandex Advertising Network). In the case of one of our Clients (a manufacturer of cleaning products), the majority of leads came from these “keys”, and from YAN
Therefore, it is best to conduct a certain castdev in order to better define the target audience and be able to set the conditions for precise targeting at the start;
collect semantics for related products that may striking the right balance is crucial be of interest to the target audience. When there are not many leads for the main semantics, you can collect semantics for related products and use it not on Search, since clicks are more expensive there and they will not convert into a deal from the first touch anyway, but in YAN and collect an audience there;
work with brand demand , because it brings in the cheapest and most targeted applications. In B2B niches, you can’t forget about this mechanics, because leads are much more expensive here than in B2C, but you can also get much more whatsapp data profit from one lead if you create a positive experience for your clients and achieve long-term cooperation.
How to Write the Most Effective Advertisement
To maximize the effectiveness of your advertising launch, you should:
- Use keywords in your title , especially in search engine advertising campaigns.This affects both the CTR, the cost per click, and the conversion itself. If a user enters their search query and sees the right keywords in an ad, they are more likely to notice the ad and “click” on it;
- provide a description of the target audience in the title or text. If you work only with legal entities, entrepreneurs, companies that have a certain turnover per month or with wholesale business, it is worth indicating at least some of the important features directly in the title.For example, “for entrepreneurs/legal entities…”.This will reduce the likelihood of non-targeted “clicks” and save your budget. Conversion will also increase due to the fact that the share of those who meet these conditions will grow. In our practice, after introducing a description of the target audience in the title and text of the ad and in the text, the cost of the lead decreased by 10-20%;