But for businesses looking to break through in the app market, this isn’t necessarily good news. With the dramatic uptick in app usage also comes heavy competition for consumers’ attention. Statista also finds that even one-day retention rates for the most popular categories, such as comics, shopping, and news, hovered around 33% in 2021 and dropped below 10% in many cases after 30 days. And the less popular categories fare even worse.
If you’re looking to stand out in the app market, you must create products that address key needs. So, why are some apps so popular?
They Solve a Problem
The purpose of any app is to solve a country wise email marketing list need and fill a hole that’s missing in the user’s life. Your app, therefore, must improve the user’s life when they download it.
Take Google Maps, for example. A user who’s bad with directions will readily find an easy solution in the app, which helps them get from place to place. Otherwise, they might get lost. Over time, users grow to depend on the app, such that they can’t imagine their lives without it.
They’re Easy to Use
If your app is too difficult to use, people that’s why it’s also known as the symbolic machine code aren’t going to stick with it for long. It should make their life easier, not harder, and if they’re struggling with the interface or the functions, then they’ll only end up frustrated and exhausted.
Design your app with user-friendliness in mind. This should be one of the central foci of the product — a seamless, straightforward, intuitive, authentic user experience. They shouldn’t need extensive instructions or an entire user manual for your product — they should be able to have an uncomplicated experience from the get-go.
They’re Simple
One mistake too many startups make resource data is trying to cram too much into their app. But in this case, less is more. Rather than adding an abundance of features in your first go, focus on one core feature. That way, you won’t stretch your resources too thin, nor will you overwhelm the user with bells and whistles they don’t really need or want.
Remember: the point is to make the user’s life easier, not more difficult. Your app should be simple. As your app gains traction, you may, perhaps, consider adding additional features, but keep the initial mission in mind and make sure every addition complements that focus, even as the product and user base grow.