The Buyer Journey or purchasing cycle is the process that our Buyer Persona goes through from the moment they discover a need until they finally satisfy it with the purchase of our product or service.
In other words, the Buyer Journey or purchase cycle is precisely the journey that our ideal customer takes from the moment they are still a complete stranger to the brand until they end up consuming our product or service. Although, of course, the user does not know that they are taking this journey or path.
Why is it important to know the Buyer Journey?
Having a clear understanding of the Buyer Journey or purchasing cycle that your Buyer Persona goes through is vital if you want to implement a successful Inbound Marketing strategy . This will allow you to nurture the ideal client appropriately in each phase of the Buyer Journey and support them effectively.
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Yes, information is power. And for this very reason, it is important to define the Buyer Journey or Purchase cycle . Knowing the customers’ purchase cycle perfectly will allow us to be clear about how they think, what they need and how we can help and impact, as a brand, their Buyer Journey .
Furthermore, being present throughout this entire journey and accompanying the user throughout this Buyer Journey will help you gain their trust. honduras phone number library This will help the user to take you into account when solving their problem. In this way, they will surely end up buying your products because they see you as someone who has helped them throughout the entire journey and as an expert in the industry.
The phases of the Buyer Journey
The Buyer Journey is divided into 4 stages: discovery , consideration , decision and loyalty . Although our goal is to attract customers from the first stage of the Buyer Journey, it is also possible that there are users who discover us in an intermediate stage of the purchase cycle.
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1. Discovery
The discovery phase is the initial phase of the buying cycle. Our Buyer Persona discovers that they have a problem or need or, on the contrary, they come across a possible problem that they cannot solve on their own.
In the discovery phase of the buyer journey we have to focus on attracting quality traffic to our website. Our challenge is for them to discover our brand and that we are a company that can help them. To do this we will use tools such as content marketing , social media or SEM ads such as display .
2. Consideration
In the consideration phase, our user has already discovered that they have a problem and are now considering how they can solve it. At this stage of the buyer journey, our role is to focus on accompanying the buyer persona towards possible solutions.
It is also very important that we offer ways to convert the unknown user into a lead . To do this we will use CTA’s , Landing Pages and forms . how beex improves sales prospecting techniques in car insurance We will introduce these tools in the quality content .
3. Decision
In the decision phase, our intention is to close the purchase and ultimately convert the lead into a customer. To do this, we will try to get the user to make the purchase from our company. If we have been able to accompany the user throughout their journey, saudi data this will not be difficult.
We can use tools such as live chats , a pricing page, a management CRM , automated newsletter actions, etc. This will help us facilitate the user ‘s decision-making process and help them choose our company.