The importance of knowing what SEO and SEM are is not only related to the growth of a website, but also to the growth of your company through intelligent digital marketing strategies . And which are carried out daily through search engines like Google.
For example, according to the Statista portal, it is predicted that by 2020 global spending on digital marketing will rise to 306 billion dollars and by 2023 it will pass the 500 billion mark, which means that more is spent on SEM every day, and it will be more difficult to stand out from the competition.
In the following article we will see what SEO and SEM are, their importance, relationship and the differences between each term. Also, you will be able to learn more about the agents involved in the control and regulation of information on the web, that is, search engines.
But before we learn more about it, let’s review some digital marketing terms.
What terms and acronyms should we know before SEO or SEM?
One of the factors to consider in order to know what argentina phone number data digital marketing is , is to have the knowledge and understanding of some terms and acronyms used by analysts. Therefore, the main ones are the following:
KW – key words. These are the keywords by which our website will be identified.
PPC – pay per click. SEM strategy in which the advertising service provider is paid each time a prospect clicks on an advertisement.
CTR – click through rates. This is an indicator that shows which KW are the most requested or consulted on your website.
CR – conversion rate. It is a ratio between the number of visits you attract and the purchases or subscriptions that are made.
ROI – return on investment. Measure to determine singapore data how the investment is recovered after implementing SEO or SEM.
CPA – cost per acquisition. This refers to the cost per new customer, considering all expenses related to the production and distribution of your product.
CPM – cost per thousand impression . Advertising shopify vs paypal: key pos features model that is a precursor to CPC, depends on the visibility and position of your brand.
CPC – cost per click. This is the cost you pay for each click a prospect makes on ads, related to PPC.
CTA – call to action. Advertising phrases to attract customers (buy now, call us, sign up).
SERP – search engine result page. These are the results pages presented by search engines .
What is SEO and SEM?
SEO (search engine optimizer) and SEM (search engine marketing) are two of the most used terms in digital marketing and also those that create the most confusion due to their implications and similarities (there is a symbiotic relationship).