You’ve probably wondered what AMP is and why everyone is talking about it. Also known as Accelerated Mobile Pages, it’s a new open-source project that’s leaving many users surprised when browsing the internet on mobile devices.
The main purpose of this innovative initiative is to optimize a website’s presence on the internet using smartphones, laptops, or tablets. Today we’ll delve deeper into this interesting topic. Are you ready? Take note!
But what is AMP?
AMP is a web page creation language originating from HTML. Through this project, promoted by Google and other technology corporations, web pages can be optimized to load on mobile devices .
In other words, the goal of Accelerated Mobile Pages is to improve and increase the loading speed of websites. It always uses its own language, a variation or modification of HTML called AMP HTML, a completely new format open sourced under the Apache license.
All of this is aimed at getting the most out of AMP, complementing it, and integrating it into content management systems. It’s no secret that for some time now, organic traffic from mobile devices has been higher than that from traditional or desktop computers. Therefore, if AMP is adapted correctly, users won’t experience any inconvenience when visiting your website.
How did the AMP originate?
Now that you know what AMP is and a little about how it works, you’ll be interested in learning about its true history: where it was born, who its pioneers were, and the ongoing evolution it’s undergoing today.
This vital, far-reaching, and important technological telegram number list project was launched to the public in the third quarter of 2015. From the outset, Accelerated Mobile Pages was a topic of debate and discussion among technology companies and publishers, who were exploring the possibility of increasing mobile content. And that, undoubtedly, was the main topic of many roundtable discussions.
The pioneers who trusted this venture from the start were Google , Adobe, WordPress , LinkedIn, Pinterest, and Twitter. These companies hope to have a fully integrated mobile environment in the near future. This system will undoubtedly be advantageous and beneficial for developers, publishers, and consumers of various web platforms.
Additionally, the first publishers to implement AMP by region are:
- United States: Buzzfeed and Washington Post;
- Germany: Frankfurter Allgemeine Zeitung and Zeit;
- Spain: El País;
- England: The Guardian.
Undoubtedly, AMP’s path as open source is to rapidly expand technologically. The same is true of the Android operating system for all mobile devices.
Today, mobile internet usage is growing rapidly around the world. Therefore, studies confirm that this will be the gateway to web development for many sectors. And this is the main reason why optimizing web content for all mobile devices is so important.
The operation of the AMP
Typically, a website’s loading speed will depend on the size and number of files. Therefore, the framework will aim to minimize the overall size of a web page.
Similarly, content placed on an AMP website will be cached and thus made available to the proxy server.
In other words, if a user accesses the how to name an online store? tips, examples, and common mistakes content, it will be loaded through a delivery network. However, the source code of AMP pages can be decrypted by absolutely all existing types of servers:
- HTML;
- CDN;
- Java Script.
SEO: AMP’s ideal ally
It’s important to note that implementing any version of AMP within web content is simply a copy of the pages already established as they appear on laptops or desktops. Consequently, the SEO configuration for AMP is completely equivalent to the content used for mobile devices with retracted URLs.
SEO specialists, marketers, and webmasters have now discovered that Google AMP has a significant impact on search engine rankings. Therefore, pages optimized for AMP achieve higher rankings and a greater number of visitors.
Improve user experience!
Ultimately, the main idea behind this new technological initiative is to improve the user experience when visiting a website. This way, they won’t have to endure boredom while waiting for a slow saudi data website to load and with flawed login experience.
Once developers or website managers properly implement AMP on the platform using the appropriate techniques at their disposal, they will undoubtedly be able to accelerate loading speeds.
Best of all, all pages that load on mobile devices are 85% faster than on traditional platforms. Plus, AMP-enabled pages typically load in under a second. This undoubtedly reduces mobile data and battery usage by up to 10 times. Interesting, isn’t it?
So, don’t hesitate any longer and experience for yourself the wonders AMP can offer. If you manage a website or plan to, consider this option to improve your users’ navigation and rank on the first pages of Google. Now, let us know in the comments what AMP means to you and what you think about our article.