One of the main challenges after publishing a new website is generating traffic . That is, generating visits from new or returning users to your website. Because the only thing we’re sure of is that, regardless of the purpose of your website, you’ll need visitors to convert them into customers, subscribers, followers, collaborators, etc.
And since search engines are a major source of traffic , it would be great if you appeared at the top of Google’s results right after publishing your website. However, this isn’t the case; in fact, why would Google choose your page from among thousands of similar websites to rank first in its search results?
>Google has an algorithm that decides which pages appear at the top of the rankings each time a user uses the search engine; and new web pages are rarely favored.
There are optimization strategies that help you telegram number list naturally rank your website at the top of search engines. This is known as SEO and often results in significant amounts of web traffic. However, seeing results takes some time, and many businesses and companies need to start receiving customers immediately.
AdWords is a good option in these cases. Technically, you could be receiving web traffic from Google within an hour; although it’s recommended to take a few more hours to design a good ad strategy that really generates results.
What is Adwords and how does it work?
AdWords is Google’s advertising program. With AdWords, your website appears at the top of the search engine whenever someone performs a search related to your products and/or services. Your page appears as a text ad, similar in appearance to the natural (also called organic) results, but with a small green box labeled “Ad.”
You’ve probably seen them, but you might not have noticed that they’re Google-sponsored ads. If you search for any product or service on Google right now, you’ll see them.
Image from: Google Adwords
AdWords costs money, but Google doesn’t charge measurable metrics and data integration you for appearing on its results page. Google will charge you for each click your ad receives that leads to a user visiting your website.
For example, let’s say you own a baby clothing store in the city center. You’ve noticed that people’s shopping habits have changed, and you’ve launched an online store with your product catalog. You need to attract users interested in your products to generate sales .
You advertise on AdWords, and every time a user searches on Google for “baby clothes,” “baby shoes,” or “baby t-shirts,” your ad appears at the top of the Google results. Users see your link (ad), click on it, and enter your website. Many of them will become your new customers from then on. This way, your website consistently receives traffic from people intent on purchasing your products and services.
How much does Adwords cost?
AdWords doesn’t have a fixed cost. You pay for each click your ad receives; the cost of each click varies depending on the quality of your website and the maximum bid you place per click , among other factors. Therefore, AdWords works like an auction, with the advertiser who bids the highest per click generally appearing first.
An internal analysis using hundreds of AdWords accounts allowed us to calculate that the average cost per click in Mexico is $7.99 MXN . However, it tends to increase over time. Furthermore, the cost per click is often very high in highly competitive industries such as insurance, real estate, etc. But in industries where competition is less intense, the cost is lower.
Obviously, the larger your monthly budget, the more customers you’ll receive on your website.
How to advertise on Adwords?
So, now that you have a general understanding powder data of what AdWords is and how it works, creating an account is the next step.
The AdWords Help Center has a wide range of articles that will help you learn how to create your own account, use the platform, and design your ad campaigns. You can also contact an AdWords agency to design, manage, and optimize your ad campaigns if you can’t do it yourself, don’t have an in-house expert, or want to invest more safely.
In any case, AdWords can boost your website and your sales . A fast, content-rich website that offers a good overall customer experience will help convert more users into customers and reduce your AdWords account costs.