Use your first email to new zealand whatsapp number data
establish your brand values. Consumers are placing greater importance on brand values when deciding where to shop—according to our future of consumer marketing report, 42% say brand values matter more in 2025 than they did a year ago.
Values such as a commitment to social and political issues, charitable contributions, carbon-neutral or zero emissions, and support for local businesses all ranked high among survey participants.
This sentiment is even stronger among younger generations: 49% of millennials and 53% of Gen Z prioritize brand values more in 2025. High spenders, defined as those who spend $100 or more on retail and ecommerce purchases, also reflect this trend: over half believe brand values matter more than before.
Gather more zero- and first-party data
Zero-party data is information digital marketing is the use of websites
your customers give you voluntarily, like their email address or what type of pet they have. First-party data, meanwhile, is information your brand gleans directly through customer interactions with your owned channels.
You can collect zero- and first-party data through sign-up forms, website tracking, order data, email analytics, and customer service platforms—but your welcome series is also ground zero for gathering more of this valuable data from subscribers who are excited about your brand.
You may want your welcome series to include links to interactive elements like quizzes or surveys that ask people about their lifestyle preferences and shopping habits. Or, if you notice someone is interacting with your welcome email series a lot, that may be a signal it’s time to ask for their phone number.
Time your welcome email series just right
Your first email should egypt data
go out immediately after someone signs up for your list. After that, we recommend at least a day between emails so that you’re not slamming people’s inboxes.
But timing isn’t just about timing—it’s also about segmentation. When your email list starts to include thousands of people, things can get a little messy. To keep unsubscribe rates low and engagement rates up, you’ll need to “protect” people in your welcome series from receiving all the other emails you send, too.
Eric Miller, director of CRM and email at Tinuiti, puts it this way: “For email subscribers who are currently in the welcome series, suppress them from calendar sends. They aren’t ready for your full cadence. They’re still evaluating you and you haven’t earned their trust yet.”