It’s hard to break into TikTok with very popular topics, as many creator nigeria mobile database s are already vying for the coveted FYP spot. However, you can use the algorithm to your advantage by finding niche topics to post about.
For example, cooking is a very popular topic on TikTok. There are a lot of accounts dedicated to cooking the best dishes. Try to find a section in this topic that is not so profane. For example, cooking according to medieval recipes.
Go through the topics you want to use, and if they seem a bit crowd maryann mcgrath vice president brand direct marketing ed, find subtopics that your audience would appreciate. This will give you fewer competitors in the race for FYP and will also make your content more relevant to your specific audience, which the algorithm loves.
Search engine optimization isn’t just for Google. Basically, anywhere there’s a search feature, you can optimize your content for it, and TikTok is no exception. Moreover, even Google admits that TikTok is becoming a spam data ular search engine in its own right.
Just like SEO for Google , you’ll want to use keyword research to boost your SEO for TikTok. Just like search engines, people use specific words and phrases in the search bar to find content on the app. Your job is to figure out what those words are.
Keyword research is easy on TikTok . Make a list of things your audience might search for that are related to your business. If you’re a beautician, one of them might be “skincare.” Then type those words into TikTok’s search bar and see what auto-populates.
You’ll see options like “skincare for men” and “skincare routine.” Once you’ve gathered a list of keywords, plan your content calendar to cover each term. Don’t forget to add the keywords to your TikTok profile as well.
Optimizing for TikTok search
TikTok has its own search engine, so when people search for specific topics, optimizing for TikTok search will ensure that your content is visible. Keywords should also be included in the title, description, and content itself. TikTok’s algorithm takes these signals into account to recommend the video to users who are interested in the topic.
Use descriptions effectively
While TikTok descriptions aren’t as long as on other platforms, it’s important to make the most of the space you have. Include keywords that are relevant to your content and include a CTA (Call to Action) that encourages users to interact with the video.
With a well-established TikTok SEO strategy, you have the opportunity to increase your visibility and reach, attract new followers, and build a more successful presence on this dynamic platform.
4. Adapt the content to the platform
It’s smart to repurpose your content for multiple platforms, but when it comes time to publish it on TikTok, make sure it follows the app’s best practices.
First, create and edit full-screen , portrait videos with an aspect ratio of 9:16. This will fill the entire screen of your mobile phone while also matching how most people view TikTok content.
Second, keep most of your videos short. While there’s no ideal length for every video, in 2021 TikTok suggested that the optimal length should be 24 to 31 seconds . The platform promotes longer content, but for many viewers, videos longer than a minute are stressful, so it’s safer to keep them under 60 seconds.
Finally, to give your TikTok videos the best chance of going viral, keep them positive. Research has found that videos that have a positive, humorous, or lighthearted tone perform best.
By following these best practices, you will get more initial engagement, which the algorithm will use as a signal that your video belongs on more FYPs.
5. Post at the right time and frequency
TikTok’s algorithm doesn’t really care what time of day or how often you post – at least not directly. It does look at how much engagement each video gets. Knowing when and how often to post can help you get a little more engagement.
The right time
The best time to post on TikTok depends on when most of your audience will be on the app. The goal is to post content just before a potential peak