Segmenting users based on their interests and then targeting them precisely is the foundation of every successful PPC campaign. Google Analytics 4 now allows for much more efficient segmentation than ever before.
Before you get started, make sure that:
- your GA4 and Google Ads accounts are linked,
- Personalized advertising is allowed (che
- ck with yUse GA4 and Google Ads to better target customersour data protection specialist to make sure you are not violating legal regulations).
How to link Google Ads and Google Analytics 4
There is nothing complicated about linking Google Ads an singapore data d GA4 marketing accounts .
- In GA4, go to Admin , under Product Links
- , click Google Ads, in the top right, type Link , and select your account.
- In the Google Ads app, follow this path: Menu > Tools > Data Manager > Connect Product > Select Google Analytics 4.
Thanks to this connection, you can then in Google Ads:
- capture key events and use them as conversions in your campaigns,
- import individual GA4 audiences for remarketing campaigns.
What audiences should I create for Google Ads?
Audience segmentation is one of the most powerful tools in GA4. It allows you to segment users and customers based on many different attributes, such as specific conditions, thresholds, or time frames.
When creating different types of audiences, don’t limit yourself to traditional segments, such as “added to cart but not purchased” or “completed form without submitting ,” but dive a little deeper and try to think more about the segmentation.
You have many options, you just need to understand how certain custo mac duncan vice president – sales and marketing mers behave and classify them into the same group according to your own criteria, such as:
- spent more than 1000 CZK,
- 3 or more purchases made,
- purchased more than 2 items from the same brand,
- purchased accessories for the product,
- multiple visits to the page,
- Page visits within the last week without converting.
Creating an audience in Google Analytics 4
Creating an audience in GA4 is a little more complicated, but you can do it too.
Step 1: Use Audience Builder
You can find your current audiences, including the creation date and number of their members, on the Audiences tab after clicking View Data in GA4 Manager.
You can set up a new user group by clicking New Audience , which will give you an overview of the different templates to use. You can choose one of them, or select Create Custom