Optimize your paid PPC campaigns for conversion goals, preferably with added value, to ensure you reach potential customers at the right time and place, including snippet placement in AI reports.
By using automated tools correctly, you will be more competit azerbaijan mobile database ive, increase your ad rankings, and save time spent on optimization.
4.
By using automated rules, you can ensure that pre-planned sales are started and stopped at the right time. Campaign, keyword, and ad rules help you manage sales effectively, especially when you have multiple ca james canning vice president marketing and sales mpaigns running at once.
By aligning rules with labels, you gain an additional level of control, allowing you to allow or disallow assets based on existing labels as you develop.
If the goal of your campaign is to get conversions for a specific event (e turkey data mail list before launching promotional discounts, etc.), also try automated rules for conversion value .
5. Track changes in real time
Taking a moment each day to review your website events and keeping detailed notes alongside a summary of changes and optimizations will provide valuable insights for clients, collaborative teams within your company, and future members of your marketing department.
- Did you lose a conversion tag? Which one?
- Did the website experience a service outage? When?
- Were there any errors in the product feed? What kind?
- Is the product viral on TikTok? Has there been an increase in searches for the brand?
These valuable records will come in handy during further planning and collaboration with the client, whether over time or when presenting the final report on campaign performance.
Understanding changes in return rates, product updates, or customer responses can help you prepare new campaign versions and fine-tune keywords in your ad text.
6. Collect experience from the past
Learning from past activities is an essential part of planning for Christmas campaigns, new product launches, or sales launches. By analyzing historical data, you can identify important trends.
- Do customers add products to their cart a week before purchasing?
- Is there a surge in new customers during promotions?
- Will returning customers spend more money in November and December?
Knowing these statistics will help you better fine-tune your campaign strategies for conversion value, bid goals, and customer acquisition.
However, you need to put past information into context with current data. Search, optimization, and the competitive landscape are changing rapidly, with new rules and unexpected trends constantly emerging.
After your campaign ends, examine its performance using Google Trends or another similar tool that provides data on the development of both branded and non-branded products. You can also check halfway through the campaign for a better overview.
You can also use third-party tools like Similarweb, Spyfu, or Semrush to get data on category performance and how your competitors are doing. Their free versions also work well.
Better PPC strategy = higher sales
The holiday season is a crucial time of year for sales. If you prepare well in advance and have a great PPC strategy, you can look forward to success.
Use branding, automation, and data from previous years to maximize impact during your most important short-term campaign. After the campaign ends, conduct an in-depth analysis of all your data in the new year and use the information to prepare for the next holiday campaign. If