As per tradition, we have collected for you the triggers for target audience most significant news from the digital world for business, its development and promotion.
Enjoy your learning!
Brand recognition: there is investment, but no return
Let’s say you are actively investing australia accountant email lists in brand recognition: allocating budgets, thinking through marketing activities, working with PR and identity…
Finally, a user with a formed need enters the name of your brand in the search bar. Bingo: Brand recall is on point! However, the number of search queries is not equal to the number of clicks to the site.
However, the number of search queries does not equal the number of clicks to the site.
Why is that?
Because your brand queries also show ads lead with empathy to build trust from competitors, CPA partners, and aggregator sites. And they all take your traffic and increase its cost.
You can learn how to combat this from whatsapp data the article from ppc world and our material on the monopolization of search results .
Marketplaces: Ozon changes product rating calculation
A product’s rating is the arithmetic mean of all customer ratings. At least, that was the case until July 1, 2024.
Now Ozon will calculate the rating taking into account the “age” of reviews: new reviews will influence the indicator more than those left long ago.
Read our article on the Completo blog to find out which indicators influence the ranking of products on Ozon and how sellers can promote their cards.
Updates from YouTube
YouTube has introduced free split testing of video covers: now you can add 3 different covers to your video and check which one will attract more attention from your audience.
YouTube recommends uploading radically different covers, and the test itself can take up to two weeks.
Interesting? Of course!
If you run a YouTube channel, you know for sure that video content, especially in B2B,:
increases brand trust;
helps to close frequently asked questions and objections from the audience;
increases brand reach and awareness.
If you haven’t yet decided to dive into video marketing, then don’t delay: as practice shows (including ours and our Clients’), video helps to attract, engage and retain an audience especially effectively.