Furthermore, as mentioned, today’s consumer, the 5.0, is increasingly demanding and does not think much about switching from one company to another if they feel dissatisfied.
However, it is not enough to guarantee a digital presence on websites or social media: it is necessary to ensure that this presence is attractive and has a positive impact on customers. In other words, the digital environment works like a showcase, and it up in the best way, according to the needs and desires of the target audience, have more advantages.
Humanization when it comes to
thinking of social media as usa email list a showcase, remember that, beyond displaying products, you need to engage in dialogue with the customer — after all, these are social networks — and it is best to ensure that this communication is as non-robotic and human as possible to delight the consumer and make this stand out.
An example of how this happens is the use of virtual mascots by some companies, such as Casas Bahia, Magazine Luiza, Natura, Samsung and many others. The strategy behind this is to present to the public, through a humanized relationship, the values and personality of the brand, such as supporting social and environmental causes, and ingratiating themselves with the public.
In the day-to-day running of a company
Humanization also agb directory occurs in the way it responds to consumers in comments or direct messages, which should try to be closer and more friendly to the customer, in addition to showing the value and benefits of the products/services offered. The constant insistence on directly commercial content tends to tire the user.
Personalization
This is a marketing lenovo updates ai solutions portfolio strategy that adapts something, such as communication, to the interests and needs of the customer. This means that if the customer is more demanding, it is natural that they will not feel comfortable being treated as just another number every time they contact you.