When I grow up, I want to be an influencer . That’s the feeling some people give me when I see the way they act and present themselves on social media. What is an influencer and why does everyone want to become one?Their opinion is so powerful that it influences your decision to put on black or white underwear in the morning. Sometimes you don’t even realize it.With great power comes great responsibility. Therefore, an influencer has to take great care of his online reputation and work on it every day.
Influencer Photo rights by Fotolia
At first glance, this term is easily confused with a person who gives you the flu, a cold, or any other type of illness that involves headaches, coughs, and runny nose, also known as snot. An influencer is something much better. It is a person who has power over others .
One of the most important metrics to know if he has become an influencer or not is his Klout. No, this has nothing to do with the amount of gigabytes that the person has stored in the cloud . So, on a daily basis, this metric must be monitored, which is the most important of all. If one day things do not go according to plan, creativity knows no bounds and instead of uploading a photo of kittens to Facebook, two are uploaded that day.
I may have gone a bit overboard, but you will have noticed the importance I give to the concept of influence. New media and especially social networks have generated a lot of confusion around this term and the importance that many people give it. Instead of worrying so much about the image you give, you should focus on doing things that matter and contribute . This has nothing to do with uploading pictures of kittens or similar because you know that it will generate many likes.
Create a blog, answer a question on a forum
RT a tweet if it’s for a good cause, etc. The possibilities are endless. Best of all: they probably also improve Klout (although it would be worth checkingIt’s not just about earning trust when it comes to selling something in an online store. There are preliminary steps that can be fantastically practiced on a blog. A web user is afraid of wasting his time with content or a website that doesn’t bring him anything. If you make it comfortable for him, you’ll have the chance to earn points and with a bit of luck, win a little place in his heart. So, to-do list. I’ve taken note too
Do something that influences others, that adds value to them, that makes them remember you the next time you cross paths, real or virtual. That’s what really matters. Everything else is nonsense and a waste of time.This has to do with online karma that you generate by helping others. I am not one of those who say that you should give away. Your car or your house and not expect anything in return. You have to provide value within your means. I am also convinced that there must be a benefit by acting in this way. Because otherwise the actions would only be one-off without being able to help in the long term. It does not always have to be financial, but it may also be.