content created using new features like AI-powered im usa mobile database age genera
tion, which could temporarily boost advertising while the platform collects data about its tool.
While the exact impact is unclear, some advertisers may benefit
from AI-generated images.
Take an online-only home-made jam store, for example. Unlike
clothing with different styles, jam jars can look similar across brand singapore datas. This is where AI shines.
It can create unique and delicious visuals for your marmalade, freeing you from the dependence on seasonal photography.
5. Predictive modeling in Google Performance Planner
Google Performance Planner is a great example of predictive modeling powered by AI. This tool allows advertisers to predict how changes to their campaigns could impact important metrics like conversions and
clicks. U
sing this tool before and after an account reorganization not only he
lps track but also shows scalability, providing a clear picture of the i albert isaac v pres-mktg; vice president marketing mpact of the actions taken. This enables informed decisions when adjusting budgets and optimizing campaigns, leading to more efficient use of resources and better results.
6. Automatic bidding in advertising platforms
Reorganizing advertising campaigns and centralizing data is often considered so that campaigns can utilize larger data sets and automated bidding strategies can work effectively.
Bidding strategies are not always considered artificial intelligence, but rather machine learning.
However, bid strategies use machine learning to automaticall
y adjust bids based on factors such as conversion probabilit
y or auction competitiveness, so in this sense, bid strategies can be considered a form of artificial intelligence.
AI-Based PPC Optimization: Increasing Efficiency and Strategy
Although AI tools like Optimzr and various features in the
platform have been available for several years, they are often not perceived as AI, especially because the prevailing perception equates AI with
chatbots.
But AI encompasses more than just chatbots. These tech
nologies offer advertisers capabilities that include everythi
ng from keyword research and ad group organization to ad copy writing and image generation.
Predictive modeling and automated bid strategies improve
campaign optimization and save paid search managers valuable time, which fits perfectly into the broad definition of AI tools.
AI integration allows paid search managers to create campaigns and scale accounts more efficiently, allowing you to move into a more strategic