It is almost impossible to make a mistake The secret to success when choosing a social network for promotion, even despite all the features and difficulties typical for B2B.
But you can “miss” what to place there.
So what content should you provide to your B2B audience?
First of all, one that increases trust in the brand .
For example,
-
- showing the production r&d directors email lists process;
- offering recommendations;
- demonstrating/confirming the quality of the product;
- explaining the nuances of transportation;
- explaining delivery issues;
- reviews about the service, product/service.
If potential customers see that you have a large number of reviews, you respond to requests rather than leaving the audience’s questions unanswered, and you focus on the quality of the product, then they understand that such a brand can be trusted.
In addition, content that presents the product is suitable for attracting and increasing the involvement of the B2B client . This could be a demonstration:
- results of product use at facilities;
- comparisons of different product lines;
- installation. We show that it does not cause any difficulties.
This type of content is more targeted measurable metrics and data integration at the end consumer, but helps to increase brand awareness as a whole.
For example, a user, when choosing a gutter or siding, will know about you and keep you in mind.
Of course, you shouldn’t ignore news in the professional sphere . Tell us about
- exhibitions;
- charity;
- participation in social projects;
- enterprise whatsapp data development;
- innovations;
- employees, if there is a need to involve them.
We also recommend using interactive and entertaining content if it suits your target audience and matches your positioning and ToV. This includes interactive posts, contests, entertaining and useful quizzes. This type of content is good for increasing engagement and reach.
This can be a simple mechanic, such as reposting, writing a comment and leaving your details, or a more complex one, where the user is required to put in more effort: try the product and talk about it, take a test and give their comments regarding the topic of the competition. Of course, in the second case, the user must know that he will receive something significant in return.