the most of your advertising on both platforms

We all know that Facebook and Instagram are among the most popular and effective platforms, two giants that offer

unique opportunities to showcase your brand and reach new customers.

So why not kill two birds with one stone by sharing your advertising content on both platforms?

An alternative to do this is to synchronize both social networks, advertising or you can publish content independently on

each platform. As for the first alternative, you should follow these steps:

1. Log in to Facebook with your brand account.
2. Go to “Settings and Privacy”.
3. When the options drop down, choose “Settings” and then go to “Meta Account Center.”
4. Once there, you need to log in with your Instagram account. At this step, the app will probably ask you for a code that will be sent to the phone to which the platform is connected.

These steps will work if you want to connect your accounts from greece phone number list Facebook, but if you want to do

it from Instagram, the steps are very similar. In this case, you would have to go to settings and access “Account”.

Once there, you must go to “Meta Account Center” and select the “Share on other applications” option and then select the social network you want to link.

And that’s it! That’s all you need if you want to sync both platforms and post from Facebook to Instagram or vice versa. As we told you before, you can also do it independently on each social network.

Tips for adapting Facebook advertising to Instagram 

• If necessary, adapt your visual content, as both advertising Instagram and Facebook have specific requirements for image dimensions and proportions.
• As long as your strategy targets your campaign to the right audience, it will work. These two platforms use the
• same audience selection tools, so both accounts have the same targeting power, reaching your audience with relevant ads according to their interests.
• Personalize your posts! While sharing content on both platforms can be convenient, don’t just duplicate posts.
• Adjust text and descriptions to make them appropriate for each social network. You may find that Instagram users
• respond better to more casual, direct language, while on key metrics and their measurement Facebook you might want to be a little more wordy.
• Don’t forget to consider timing. Use scheduling tools to determine when your audience is most likely to be active on both networks, so you can schedule your posts in sync.

You may also be interested in: Facebook Ads for Beginners

Consider this for sharing content and posting from Facebook to Instagram 

To publish campaigns on Instagram, your brand does not need to have an Instagram account (although it is highly

recommended), since to advertise you only need to have a Facebook Page.

Doing it this way gives you all the features of the audience selection and segmentation tool, but it imposes certain limitations:

• You will not be able to reply to comments on the ad.
• Your audience will not be able to enter your page name into the Instagram ad.
• If your fanpage name is longer than 30 characters, it may singapore data appear in quotation marks.

You know it! Don’t miss out on the opportunity to take advantage of a successful ad or content just because it wasn’t created for a particular network.

And while Facebook is a dedicated channel for sharing with family, friends and other people close to you, and Instagram is more focused on inspiration and experiences, the content on both is easily adaptable.