This is Alena Alimkina, Director of Marketing the importance of brand reputation Communications at Completo .
We have a good tradition: once a month we collect . A and review for you the most significant news from the digital world for business, its development and promotion.
Let’s not break it this time either!
SEO in 2024: Content Quality as a Criterion for Success
According to research by wpbeginner , content sales directors email lists quality, uniqueness, and relevance remain both some of the most important SEO trends in 2024 and factors that affect your search rankings.
Moreover, content needs constant optimization: according to wpbeginner, 61% of successful companies conduct its audit at least twice a year.
It is also interesting that:
- frankly long key phrases (at least 10 words) are in trend, and their use can positively affect the positions in the search results;
- Moreover, even a one-position increase in search results can increase CTR by 2.8%;
- Content with graphic elements and bulleted lists is still “in fashion”, as well as collections of the “complete guide” and “everything you need to know” type.
Of course, SEO promotion is not a quick facebook: 10 tips to make your fan page attractive and professional process, and it can take months to see the effect of the changes made.
But, as our practice shows, the result is worth it.
Is your website optimized for voice search?
Around 50% of internet users use voice search every day, according to researchers from wpbeginner .
If your site and its content are not adapted for voice search, it will be problematic to move high in search results:
- By analyzing how site visitors executive list formulate their requests, you can understand how to change the content;
- More than 71% of study participants noted that they prefer voice search to typing;
- Sites that have structured data markup are 34% more likely to appear in search results.
For more insights on how voice search is impacting your business today, check out our research .
Avito for B2B: a procurement service has been launched on the platform
Avito, which has already become a full-fledged tool for high-quality B2B promotion, announced the creation of a procurement service for small and medium businesses.
For now, business account owners can only purchase business equipment through it; later, the site plans to add products from the categories “Construction,” “Business Services,” and “Commercial Transport.”
The service works as follows: the customer submits an application, specifying the required characteristics of the product. After that, the Avito algorithm finds the corresponding sellers, enters them into the table and requests additional information there. Participation in the selection is free for potential sellers.