The aspiring entrepreneurs decid to call their project “Som” because it is “a wise fish that keeps its treasures in the river.” The day after the project got its name, Daniil drew a logo with a pen on a piece of paper, which is still us today.
Finding your own style
They decid to promote the brand through VK. “I immiately realiz that I ne to focus on visual content: it’s the most selling thing there is,” says Marina. So the girl bought a professional camera with lenses – the set cost 100 thousand rubles. In order to gain subscribers, the guys bought advertising from publics relat to the theme of jewelry or simply those whose aesthetics match the young brand.
On average, about 20 thousand rubles
A month were spent on advertising at first. The couple estimates the total costs of launching the project at 150 thousand. They divid the responsibilities between themselves as follows: Daniil was engag in making jewelry, and Marina – in 99 acres database photography, sales and maintaining social networks. Free course.
How to Launch a Jewelry Brand
How to come up with an idea and test it, organize production, start selling online and offline. We paid special attention to the legal aspects of launching a jewelry brand. The first ring in Soma was sold for 500 rubles, a friend bought it. It was a pebble in a however more often than not we are copper frame in the Tiffany style. “In this style, you simply wrap the product with copper wire with an adhesive base, and then apply solder with a soldering iron,” Marina explains.
The couple test various mechanics
Styles, sort through materials, cutting off the unnecessary. For example, they soon abandon the very same “Tiffany” style because of its fragility. But in all tg data these experiments and searches, the primacy of the stone remain, which the frame only slightly complement.