Are you considering promoting your products or services thr
ough the world’s most widespread social network YouTube? Don’t hesitate and use the power of shared videos, just like the most successful companies and brands, which, thanks to correctly placed advertising o denise stieve vice president, marketing n YouTube, achieve maximum user engagement leading to final conversions. Th
ey all have a well-tuned “powerful three” of advertising, cons usa data isting of spots in searched sources, short videos and skippable ads.
Get “in feed” between video sources
The unique and unrivaled advantage of YouTube is the combination of the social network principle with long-form videos that are both entertaining and educational or inspirational. Millions of
people need to find a video with specific content every day, which gives advertisers huge opportunities to reach users directly as they bro
wse video feeds.
Another advantage of placing an “in feed” ad is that t
his format has only recently been launched on the ma
rket, which can give you a significant advantage over your competitors. Although it does not appear across the entire screen as in the case of short videos, its main benefit is that it is the first thing that catches the searcher’s eye on the entire platform.
Why use YouTube video feed advertising in your campaign
- The innovation corresponds to user behavior: The audience is naturally interested in modern and engaging content formats displayed within searched sources, which significantly increases the
- likelihood of interaction.
- Affordable prices: Affordable in-feed ads can promote your brand much more effectively and have a much greater reach than similar (and significantly more expensive) advertising formats
- on Facebook, Instagram, or TikTok.
To benefit from a successful YouTube advertising campaign, placement in video feeds must be an essential part of your strategy.
It won’t work without shorts.
However, in this case, shorts are not summer pants above the knees, but short vertical videos (shorts) that can be used on YouTube primarily to effectively increase awareness of your brand. They are intend
ed to represent an imaginary answer to TikTok or Facebook Reels. Their advantage is that they provide 100% use of voice together with images at th
e very beginning of the spot, which ensures immediate interest of the viewer. Thanks to measurement, you will also get important data on the impact of creative organic content in your advertising.
Many advertisers prefer to release three to five times mor
e “shorts” than long videos on YouTube, so that potential customers always have fresh content and do not lose brand awareness. This way, they manage to maintain ongoing audience interest and receive constant feedback in the form of data on the number of views, new subscribers, additi
ons to playlists or additional likes. Comments under short videos are also a significant source of inspiration. You can then use these metrics to adjust your campaign creative in the future and increase its performance.