The Traditional Sales Method (It Doesn’t Work)
The sales department, to date, has evolv the least within companies (only surpass by HR). The old approach via telephone, referral meetings and favors no longer works, as we have finally arriv in the Digital First era.
Another big problem with the traditional
Sales method is that you actually “burn” much more than you turn into sales. This is because when you do the well-known cold approach, you are being intrusive, that is, you do not add value, do not convey authority and are not human.
“Selling has become H2H (Human to Human), nobody wants to deal with companies these days”
The sales methodology in the Digital First era
I believe we all agree that we ne to innovate, add value and, above all, discover the best channels and strategies to sell in this new era. The solution has been around for a few years now, but it was little known or even publiciz.
Although it is not the latest innovation or the most recent creation, Account Bas Marketing has finally receiv its due. But do you know what Account Bas Marketing is and how it works?
Let’s just call it ABM to make it easier for everyone.
What is Account Bas Marketing (ABM)?
ABM is a strategy that unites the marketing team with the sales team and generates campaigns focus on accounts with ideal sales profiles, working with a focus on higher value accounts with greater chances of conversion.
With this integration of the two teams, it is possible to bring exponential results and even improve teamwork.
Furthermore, the merger of the two departments also results in increas information and data about iran phone number data prospects, which means that each team is better equipp to sell.
Account-Bas Marketing also focuses on personalization and segment strategies.
To understand better, imagine that you have a service provider and your audience is made up of industrial automation companies .
In this scenario, in ABM, you unleashing the power of b2b personalization choose the companies (or accounts) you want to have as customers and focus on creating specific marketing campaigns for them.
According to a survey conduct
Altera Group, around 97% of respondents said that ABM brought a higher ROI than other forms of marketing.
After all, value generation and bz lists personalization are fundamental items nowadays.