Focus on visual experience
If people have start to buy more online, and if this habit tends to remain high even in the post-pandemic period, according to the Retail Report , what can be done to further encourage this type of purchase? Focusing on the visual experience is one of the answers.
This is because one of the main advantages of physical stores is the possibility of analyzing the consumer item in more detail, avoiding headaches and frustration with the purchase, something that makes many people still prefer this option.
Therefore, learn from physical stores and value
The images of products sold digitally.
Furthermore, much more than canada email list producing quality images — which is the minimum expect by the customer, who, by the way, is increasingly demanding and impatient to consider a brand with authority and trust —, provide all the necessary details in the product description and analyze the possibility of virtual testing, as Google did with makeup.
Digital presence
In an increasingly digitally agb directory connect world, where most consumers have a smartphone, broad access to the internet and social networks , it is no exaggeration to say that companies without a digital presence may even be consider non-existent by many who prioritize online shopping.
After all, even if there is a preference for in-person purchases, a survey by CNDL and SPC shows that 47% of respondent mybusiness pos previews new features for point of sale software research a brand online before buying in person. The explanation for this is simple: the impressions a company makes online tell consumers whether or not it is worth investing time and money in it.
Remember that many people perform numerous tasks on a daily basis, and every second nes to be carefully calculat, which makes digital research a convenient option for users to filter the brands they are interest in.