Quality web hosting is one of the basic prerequisites for a successful online business. It has a direct impact on website traffic and page loading speed, thereby affecting both the user experience and the brand experience.
No one wants an upset customer, a drop in conversions, or a loss of reputation. All of these can be caused by poor hosting, so it’s more than necessary to choose a provider that will ensure that your website’s running costs are worth it.
Read how web hosting impacts the overall results of an online busine david goodwater vice president marketing ss, what the biggest problems are, and what features to use for the greatest return on this investment.
Check your host
You can have a website and SEO tuned to perfection, but an inco thailand data mpetent web hosting provider will surely waste all your time and effort. And time is what matters here.
Consider checking with your host if, despite optimization, your data shows that:
- The website has a high bounce rate,
- No conversions occur,
- Incomes are decreasing in the long term.
Why check services?
Slow page loading, downtime, and poor website responsiveness affect not only your team members, but also your website visitors.
From a marketing and SEO perspective, a slow website causes:
- Increased bounce rate,
- Loss of opportunity to acquire a customer,
- Wasting time solving technical problems.
The more you get involved in managing various tools and dashboards, the more business opportunities you miss.
You can reduce your administrative burden by choosing a host that offers combined hosting and domain management in one platform. With integrated tools, it’s easy to oversee and manage your website.
Find out what’s slowing down page loading
Keep in mind that your website is, in many cases, a potential customer’s very first contact with your brand.
If your website is fast and reliable, it shows your professionalism and increases brand credibility. Conversely, if you delay users with slow loading times or outages, you will discourage them from making a purchase and from visiting again.
Your web hosting shouldn’t damage your brand’s reputation. It should help it grow.
How to detect problems
There are various tools available to identify and measure slow loading pages. Try Google PageSpeed Insights, GT Metrix, or Lighthouse.
Thanks to them, you get important metrics like First Contentful Paint (FCP) and Largest Contentful Paint (LCP) showing the loading speed of the most important page elements.
Also focus on the crucial indicator Time To First Byte (TTFB), w