To ensure that your online
Restricting access to customer data to only those employees who truly nee that information to perform their jobs, using role-base […]
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A marketing strategy is necessary for literally
What is a marketing strategy and its objectives Marketing strategy is a global long-term plan, the purpose of which is
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When developing a strategy within the framework
Will help you decide which direction to go and what exactly nes to be done to increase sales, income and
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The main directions and specific tasks
By paying attention to details, you earn the loyalty and trust of your customers. CJM helps systematize work with different
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The lack of real data on the behavior of the target audience
The Customer Journey Map will not work “on its own” – approximately once every six months, key KPIs should be
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The points that the company plans to improve
The international consulting company Nielsen Norman Group recommends conducting this work in a workshop format . The team should study
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The most important selection criterion will be the price-quality
Who will use it and how. These could be, for example, the following goals: increase sales conversion; increase the level
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You first need to define the goals of this work
Where can I find a craftsman to assemble a sofa and how much does it cost? By providing the client
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The client will expect the organization to provide
There are many touchpoints, so it is worth adding the most important ones to the CJM. For example, a clothing
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What does CJM consist of?
Thus, all these models do not contradict, but complement each other. Other types of cards Other customer journey maps are
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The customer life cycle is a classification of customers
The customer’s path is simplifi, because CJM helps to eliminate unnecessary interactions with the company when purchasing a product. Finding
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What does CJM give?
Before buying something, a person does a lot of things: studies different options, reads reviews, visits a website, calls a
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Write down ideas as they arise and create mind maps
To put on the green hat, try to imagine a famous person in your place. Think about how Coco Chanel
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You can express your thoughts without any justification
How reliable are the data and materials? How is it done by others? An example of idea generation by a
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The usual options could be entering a new market
You can order food to the office, go to a bar, bowling or billiards. Of course, all this should be