What else should you know
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Competitive monitoring, a key element
Competitive monitoring is an essential practice for companies seeking to maintain and improve their market position. Although competition is often
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The best marketing books: 40 options tailored to your goals
Marketing is the key to success – from finding the right customers to increasing your profits, the right marketing will
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How to conduct a competitor analysis
For optimal results, competitor analysis should be a continuous and structured process. According to Day and Reibstein (1997), good competitive
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The importance of knowing how to write with style
In the digital age, where communication has been simplifi to short, quick messages, stylish writing stands out as a forgotten
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Should we write more by hand and less on the computer
It is a fact that keyboards dominate our daily lives, the simple act of writing by hand seems to be
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The future of online banking and insurance in Spain
The future of online banking and insurance in Spain, as in many other parts of the world, is being shap
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How Sustainability Boosts Sales
In a constantly changing world, sustainability has become a key factor for businesses. Consumers are increasingly aware of their ecological
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Specific applications of GPT-4 in the sale of products and services
Artificial Intelligence has revolutionized the way businesses approach selling products and services. One of the most notable innovations in this
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Machine learning’s contributions to marketing and sales
The evolution of Artificial Intelligence (AI), Machine Learning (ML) and Deep Learning (DL) has been remarkable in recent decades, driven
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Develop a referral plan
Customers who like your products or services are a very valuable source of leads. They may recommend you to friends,
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The Most Effective Lead Generation Strategies
Business-to-business lead generation, or B2B lead generation, is the process by which a company sells its products or services to,
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The number of social, including dark social roles, has increased tenfold
From third-party review sites to R dit and Quora, company blogs and social m ia networks, decision makers have no
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B2B marketing success depends on understanding buyer behavior
Even before the pandemic, the transformation of the B2B buyer’s journey was already underway. COVID-19 has simply fast-tracked and solidified
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How Brand Social Media Marketing Has Evolved
There’s one word you ne to know right now when it comes to social m ia marketing for your brand: