Steps to Creating an Effective Email Strategy

To make your communication even moreSteps to Creating an Effective effective, we recommend that you follow these 3 steps.

Step 1. Analyze your audience and understand their needs

It is necessary to conduct a deep analysis of the audience in order to accurately identify their needs and problems.

1. Interviews with current clients vp design officers email lists or people who work in the same industry will help.
2. You can look into open studies.
3. There are external resources, such as Yandex Vzglyad, which allow you to select a target audience and conduct a survey. This is already a paid format, but it provides useful information.
4. It is also worth studying social networks, professional platforms and forums that are popular with your target audience. Pay the most common cooperation models in affiliate marketing attention to how they communicate, what they encounter, what problems they complain about, what caused negativity when contacting your competitors.

After collecting all the information, you will receive an avatar that will give a complete picture of the target audience:

• what are you interested in;
• what are the objections when making a decision;
• what tasks are facing him;
• what to pay attention to when choosing, etc.

Step 2. Segmentation

In our reality, hypersegmentation is an important trend, as confirmed by global statistics:

• 72% of consumers only engage with personalized content;
• personalized emails have a 2x higher conversion rate ;
• 73% of consumers worldwide caseno data expect brands to meet their personal needs and expectations;
• 80% of customers are more likely to purchase from a brand that uses personalization in their emails.

In our experience, working with individual segments of the database:

• increases email conversion ;
• boosts customer loyalty through an individual approach and relevant offers;
• increases the open rate of your newsletter;
• reduces the unsubscribe rate ;
• saves the budget. Resources and actions are not scattered, but work ecologically, communication is worked out pointwise with each segment, which allows avoiding unnecessary expenses.

Step 3. CJM – follow the customer journey

At the third stage, CJM is developed – the customer’s path from the formation of a need to the sale and upselling.

It often happens that companies invest a lot of resources into developing a scheme, but the document is “put away on the drawer”, and in vain: it is a whole treasure trove of information that is important and necessary to work with.