However, they have completely different goals, they provide different opportunities for business. How call tracking differs from telephonySome people confuse call tracking and telephony . At first glance, these are similar concepts – in both cases, a telephone line is involved. To make everything work, you just need to connect a phone number.
However they have completely different goals
They provide different opportunities for business. Types of call tracking Call tracking is a multi-directional tool that can be adapted to various business needs. There are several main types of call tracking, each of which has its own characteristics and areas of application. Let’s consider the two most popular types of call tracking: dynamic and static call tracking.
Static call tracking
Which each advertising channel is assigned one unique poland phone number library phone number. Most often, this type of call tracking is used for offline advertising, although in certain cases it can be useful for websites, when changing the number for each client is not necessary. For example, one call tracking number can be used for TV advertising, another forwarding number for flyers, a third for geo-advertising, and a fourth for landing.
When a client calls one of the “substitute” numbers,
The system records the call and links it to a specific advertising source. In fact, in the previous chapters of the article, we described static call tracking. The main advantages of this method are: insignificant error in determining the source site, ease learn how to use blitzscaling in your business of installation and cost of numbers. Of all the options, static call tracking is the most budget-friendly. However, this type is considered basic and cannot provide extended statistics on online promotion.
The disadvantages include:
Static call tracking is suitable for small and medium businesses with a limited budget and number of advertising channels. If you need a more accurate and complex tg data tool, in which the assignment of a call tracking number to a person occurs on an individual basis, then it is better to choose dynamic call tracking.
Dynamic call tracking Call tracking automatically generates different phone numbers not just for the site as a whole, but individually for each visitor in real time. The number of numbers is limited. They are taken from a pre-prepared and paid database.