The shelves on Yandex Market are Shelves and banners similar to the banner shelves that were previously on Ozon.
The mechanics are the same: a banner. A with a selection of products is created and shown in certain selected places, payment is . A made for 1 thousand impressions, also within 3 thousand you can use offsetting or separately replenish the . A advertising budget from an external source.
Such a campaign will be effective only for . A popular and sought-after products that are in demand on the marketplace.
Banners are similar to media advertising on Ozon or Wildberries.
Yandex Market offers to create videos or canadian cfo email lists static banners, which are also placed in certain places in the search results and shown to buyers.
You can test it, but we do not recommend relying on this type of promotion.
It is worth testing these mechanics when you have accumulated a certain conversion on your card, and the product is popular on the marketplace (there is a certain number of reviews and receives enough traffic).
If the product is unpopular, you won’t promote it through banner advertising.
Stock
The next type of promotion is promotions , which on all marketplaces give a boost to the position in the search results, therefore, if the strategies for improving communication in project management unit economics allows, the mechanics should not be ignored.
Yandex Market offers a block of weekly promotions and a significant discount on the placement commission. And, of course, a reduction in the cost of goods.
For our Clients’ products, when participating in such a promotion, the discount on the commission was advantageous, which made it possible to set the price that the marketplace offered.
If you fall into the trap of endless participation in promotions, the average median price from which the marketplace calculates the discount for whatsapp data the promotion will constantly decrease, so it is necessary to monitor this point.
How we do it: if the promotion lasts 7 days, then we participate for 3 days and not for 4. Due to this, we manage to maintain the median price.
Of course, participating in these promotions significantly increases traffic. In the image below, you can see the drop in traffic after exiting the promotion.
At the same time, we adjust traffic volumes using promotions and sales boost rates, but this has almost no effect on the number of impressions.
As we have already noted, promotions provide additional traffic, raise products in the search results, but there is a downside: it is not always possible to get into them by fitting into the unit economy.