Strategic budgeting will help you achieve greater success with you egypt mobile database r PPC campaigns. Find out how to do it and use your advertising dollars effectively without unnecessary waste.
The budget for a new campaign is usually driven by
your chosen goals, combined with real-time business tactics. Which makes sense, given that what you want to achieve influences where and how much money you spend on marketing.
In addition, it is also necessary to take into account the fun
ctioning of the advertising platform on which the campaign
is launched. Which many advertisers do not do, and then they are surprised when a successful campaign with large investments stops working too soon, or when a successful campaign does not work as before after a break.
However, this post is not about solving the overall account strategy, but m taiwan data ainly about budgets. So, we will only talk about Google and Microsoft, although some information may be useful for Meta, LinkedI
n or Amazon platforms.
The mechanics of PPC campaign budgets
Before we address the main topic, namely budget strategy, it is necessary to re alize how arlene carl department head marketing research budgets actually work.
They are set as daily, monthly or long-term, with
both Google and Microsoft calculating an average of 30.4 d
ays for the daily option. So if you intend to invest €2,500 per month in your campaign, for example, you would set your daily budget to €
82.24.
For better control, you can use portfolio bidding strategies, where you set minimum and maximum bid limits. The lower limit guarantees a sufficient bid to enter the auction, and the upper limit will save
you from unexpected fluctuations that will cause you to pay more than you planned.
Fluctuations can occur if you are affected by ideas that are too expensive or if you set a lower ROAS (return on advertising spend) target.
How much money should you prepare to start?
Before working on the initial budget for your PP
C campaign, answer two questions:
- Is this a completely new account or can the halo effect from one of the previous campaigns be used for it?
- Is the campaign running only as a test or is it
- a main part of the account?
You’ll typically invest a lot more in a brand newSet the right budget strategy for all stages of your PPC campaign PPC campaign in a new account than you would if you launched it through an existing account. The account already has data used by advertising platforms, while with a new account you’re at zero. You’ll lack account convers