Regular reporting on the performance of individual campaign phases is part of the daily work of SEO professionals. It is also an important element of communication between the marketer and the client, through which you inform the advertiser that they are spending their advertising money wisely. Learn how to create full-fledged SEO reports containing relevant data to the satisfaction of both parties.
How not to do it
Some marketers still don’t realize that a report is asingapore datan integral part of a communication toolkit, and as such, it needs to be top-notch. It’s really not enough to just send a spreadsheet full of numbers and abbreviations that the average business owner doesn’t understand at all.
A poorly created SEO report can cause confusion and oft james garner regional vice president of sales and marketing en even panic in management, and your subsequent explanations will no longer be very valid because you have just lost the client’s trust.
Why am I writing a report?
Right at the beginning, ask yourself the question from the headline and determine what the report should be about.
When you are reporting the final results of a project, compare the results to the original hypothesis. It is important to include data that may not look good to the client.
- What were the goals of this project?
- How were the success criteria set?
- Have we achieved the promised milestones?
When it comes to any of the common reports, such as regular performance updates, don’t leave out any of the SEO areas that you directly influence. Also include areas that you have no control over but that can have any impact on increasing or decreasing the performance of your campaign. All data needs to be put into the overall context of your SEO work .
This should be the basis for creating a report, from which you can then select individual metrics to include in the overview.
How to recognize a good SEO report
A quality SEO report will clearly convey important information to your client, including an explanation of the steps you have taken since the last report. It should be comprehensive enough to make it easier for the recipient to make further decisions.
Present important data
Your report should only contain data relevant to the situation under investigation. Don’t waste your readers’ time with unnecessary information.
Try to be concise.
The individual sections of the report should be reasonably brief so that the client can easily find the necessary information and insights.
If a message is clear and edited at first glance, it can mean the difference between it being read and discarded.
Use clear graphs, which in many cases will tell the client more than an entire table.
Tailor the message to the reader
When creating a report, think about who you are sending it to. The recipient can be a fellow SEO professional or the CEO of a large company. Each of them needs completely different data to understand the success of their SEO activities, on the basis of which they must make further steps and decisions